BASF Group and Axel Springer Co., Ltd. cooperate in a number of customer projects to improve the quality and efficiency of paper and printing technology. In addition to Axel Springer GmbH, other partners include BASF's printing system (Stuttgart, Germany), BASF's European Paper Chemicals business unit (Ludwigshafen, Germany) and paper industry customers. The purpose of establishing a partnership is to ensure that the individual process stages of each project are optimally coordinated from paper production and coating to printing products.
This means that BASF Group will apply its own expertise in paper chemicals and printing inks to customer projects. Due to the close cooperation between R&D units and application units of BASF Group, it has rich and unparalleled expertise in the field of paper and printing ink interaction. Other expertise will be strategic partners of the company – Omya GmbH, headquartered in Oftrin-gen, Switzerland (one of the leading pigment manufacturers in the paper industry) and Voith Paper Technology (Heilongjiang, Germany) Major suppliers and process technology experts).
Through the establishment of new partnerships, Dieter Meck, head of global application technology for paper chemicals at the BASF Group, has greatly promoted the existing paper and printing technology network through print media producers. “Today, we are more than ever looking forward to working with strong partners to provide solutions for each other's customers. On the one hand, we can make full use of the improved quality of the new improved paper, on the other hand, we can give Participants provide significant cost advantages. This is why we believe that all partners work together to achieve the goal of covering the entire process from inventory preparation to printing.” He believes that the new partnership with Springer shows that The BASF Group sent a clear signal that the Group has focused more than ever on directing the company's products and services based on customer needs. DieterMeck emphasizes: “Our cooperation with our partners such as Omya and Voith is an important part of our concept of 'value for the paper industry'. Another important part of this concept is to extend our knowledge base to Throughout the process."
Dr. Erich Frank, head of the central scientific department of the printing system of BASF, added: “Many important properties of printed materials are affected by the double influence of paper and printing inks. These characteristics are in the process of drying, further processing, product use and ultimately recycling. The single printing unit is very obvious. BASF Group has excellent expertise in paper properties, paper chemical products and printing ink. This allows us to continuously coordinate the process of product optimization."

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