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For the traditional enterprise, the Internet as a tool, like the telephone as a communication tool, will gain popularity and recognition. Traditional companies do not expect to get rich overnight as long as they are online, but they must also realize that if they do not use the Internet, they will miss the opportunity.
The traditional enterprise-run network has a significant advantage in terms of its business reputation, product and service brand, marketing channels, and professional talent. Even today, we can almost conclude that several MBA plus several million U.S. dollars in venture capital synthesis of e-commerce websites that do not rely on any traditional operating channels are devoid of vitality. Of course, traditional enterprises’ Internet access also has disadvantages such as funds, talents, mechanisms, and concepts. However, the most fundamental issue is the issue of updating concepts. The requirements of e-commerce for the reorganization of traditional business processes and the transformation of traditional business models have made the development of e-commerce in traditional enterprises lag behind. As a result, business websites with purely technical background have shown a very large bubble component, which is also consistent with the emergence and development of new things. The general law. However, e-commerce is not only a concept, it is not a bubble, and its real charm lies in the enormous commercial value created by the electronic business of traditional enterprises.
The benefits of traditional enterprise Internet access can be reflected in the following aspects:
1 Minimize procurement costs and improve market competitiveness;
2 To increase the visibility of companies at low cost and improve sales performance;
3 Improve work efficiency and reduce operating costs;
4 Improve service levels.
According to their business types, traditional enterprises can be roughly divided into manufacturing and manufacturing enterprises, commodity circulation enterprises, and business service-oriented enterprises that provide engineering technology and information consulting. With its strong information dissemination advantages, the Internet has had a profound and revolutionary impact on the production and business activities of traditional enterprises. The manufacturing and manufacturing enterprises, especially those with potential market competitiveness, are the biggest beneficiaries. From the information level, the Internet creates a fair and competitive environment for such enterprises at a low cost. The number of companies that have been hit hardest by the Internet is the number of commodity circulation companies. With the weakening of information barriers, the perfection of the payment system and distribution system, it is possible to make direct transactions between commodity producers and end consumers. Commodity circulation enterprises, especially those that do not have circulation facilities, will face a rather embarrassing situation. These companies must change their business ideas, adjust their business models, and improve service levels.
December 20, 2023