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Some solutions that can only be used for monochrome text printing are now also available in color printing, with the ability to be customized and personalized – speed and quality to meet the requirements of publishers and customers. The advancement of these technologies has completely changed the way publishers publish books, and the days when printing can satisfy the market demand of books throughout the life cycle are gone. The book publishing industry has ushered in a total reduction in printing volume. The new era.
A tool to control the production cycle, Melissa, vice president of digital business and book production at Perthus Books Group, said that digital printing was only used to print a small amount of post-production of a book to extend their life cycle; Many books have chosen digital printing solutions since the second publication. As a result, if the inventory of a bookstore declines, it will soon be able to meet the demand through digital printing. Because digital printing costs are low, it is economical at any stage of the book's life cycle. In the digital age, continuous printing of books has also brought great benefits to Perseus Book Group, as Melissa said: "The growth in e-book sales has also contributed to the sales of printed books to a certain extent. Especially in the field of non-fiction books."
Coincidentally, the American subsidiary of the French publishing giant Hachette Group, the Hachette Book Group, also adopted digital printing technology and witnessed its progress from maturity to maturity. Craig Ball, vice president of publishing and strategic planning at the company, said they chose different types of digital presses based on the characteristics of different products.
In order to improve production efficiency, Hachette Book Group has fully automated the production processes such as on-demand printing, content organization and order management. Only in an automated system, publishers, retailers, and publishers can freely receive and process orders and send them to the printing system, and because of the comprehensive equipment guarantee, the Hachette Book Group will The production cycle is controlled within 1 to 4 days.
In terms of short-run digital printing, the average order may be only about 20 copies, usually to replenish stocks and place orders. Short-term digital printing can help reduce inventory risk when a customer places a large number of orders at a time, and some of the book's sales forecast data has not yet come out. Printing companies usually have a good network interface, which can help customers to place orders online. The production cycle of these orders is usually about 5~10 days.
When a book enters the post-life cycle and sales are almost zero, publishers can add the book to an on-demand printing platform. Many books and solitary books will be aggregated here for online sales, creating new opportunities for some old books. With the advancement of color toner and inkjet printing technology, the quality of books produced by digital printing presses is almost comparable to that of original books produced by offset presses, which undoubtedly brings new vitality to the publishing industry.
Cost-cutting change boosters In fact, one of the main reasons why digital printing can gain a foothold in book production is its reduction in printing costs and procurement costs. Today's publishers don't print a lot of books at once, but they print a small portion first, and then replenish stocks frequently based on market demand. This will not only increase costs, but also reduce their inventory risks and ensure smooth cash flow. And with the advent of automated workflows, small publishers and publishers who don't have large IT facilities can now enjoy the convenience of digital printing. As Bauer puts it: "Inkjet technology has improved our inventory management for some monochrome and color education, science, technology and medical books."
It can be seen that because of the ability to achieve on-demand production and personalized production of books through digital printing, and to meet the market needs of books at different stages of the life cycle, book publishers can provide better customers in the new market environment. service.
In the past 10 years, short-run digital printing and on-demand printing technology have made great strides, and manufacturers of production-type digital printing presses have made great improvements in printing quality, format, speed and workflow.
September 23, 2021