The export-to-domestic wave has risen in the international financial crisis in 2007. Since the financial crisis, the Chinese furniture export market has also been hit hard. China's furniture export enterprises have turned to domestic sales. With the trend of globalization aggravating the economy, on the road of development, cabinet enterprises should implement a dual-track system, and export and domestic sales should be carried out simultaneously to ensure balanced development.

Furniture exports welcome spring cabinet enterprises to implement dual-track system

Home market status

With the huge decline in overseas demand for orders, foreign anti-dumping policies against China, and expectations of RMB appreciation, the export-oriented furniture companies have turned to the domestic market. Recently, new regulations in export markets such as Europe and the United States have also added pressure to domestic furniture exports. Following the European Union's Forest (FSC) certification for wood and wood products in March this year, the US Environmental Protection Agency (EPA) has proposed two proposed regulations to ensure that its domestically produced and imported composite wood products meet the formaldehyde emission standards set by Congress. . This new standard increases the production costs of exporting companies by 30% to 50%.

Cabinet companies implement a two-track system

With the downturn in the export situation, more and more export companies have adjusted their strategies and implemented domestic and international market linkage strategies. According to the person in charge of the cabinet company: "The company's products have been transformed from export sales to domestic and international markets, forming a "two-wheel drive" for internal and external sales, mainly to promote business restructuring and achieve marketing globalization. In addition, it also values ​​the development of the domestic market. Potential, "At present, China's home furnishing industry is in a high-speed rising development cycle, the consumption structure of residents and the improvement of consumption levels, income increase, urbanization construction accelerated, bringing opportunities for cabinet enterprises. He pointed out that due to the development of the home market, involving product development, sales model, team organization, service support, management software applications and other aspects of preparation, the company has taken a steady approach to the development of the domestic market. "?"

Cabinet enterprise development trend

Most of the characteristics of furniture products exported to foreign countries are that the product variety is single and the product development requirements are basically zero. It is characterized by large-scale production and less variety production mode. The characteristics of products sold in the domestic market are that the frequency of product development is relatively high, and the output of the same product is low. In the domestic market, cabinet companies that sell domestically and domestically must strengthen the two ends, that is, the R&D end and the product sales end of the products. At present, export-to-domestic cabinet enterprises have advantages in terms of production management and export operations, and they have disadvantages in terms of brand recognition, market development and talent construction. ?

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