Highlighting Packaging Innovation to Promote Brand Sales (I)

Last year, with the number of new products exceeding 22,000 (Source: Mintel Global New Product Database), many consumer product companies have increasingly used packaging as an integral part of marketing to increase brand sales revenue.

Consumer attitudes and behaviors determine the enjoyment of many popular brands. For example, trends in today's society require brand owners to provide portable, ready-to-eat, and friendly products. The aging of society is even more easy to use and easy to use.

Mr. Ben Miyares, Vice President of Industry of the United States Packaging Machinery Manufacturers Association (PMMI), summed up some of the latest market/packaging projects to meet the needs of customers, all of which will fall this fall (October 13-15) Las Vegas Debuted at the PACK EXPO 2003 at the Jas Convention Center, this year's exhibition will feature a 50,000-square-foot container and material hall to help businesses understand the latest trends and build branded packaging technology.

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Radio frequency identification (RFID) tags contain very thin electronic films that use radio waves to broadcast data to processors and consumers for product distribution and transportation - traditional tags for such data cannot be represented. Depending on the manufacturer's preferences, RFID tags can be placed on a package or product. In essence, the RFID tag works by storing a series of digits identifying a particular product on a microchip, transmitting the data to a card reader via an attached antenna, and then converting it into a computer-readable form. The RFID system tracks products from production to retail and is very effective in production, retail, and distribution operations, reducing inventory loss, theft, and loss. The RFID system can also improve efficiency, reduce data registration errors, and reduce staff's labor intensity.

Due to the different technologies used, RFID tags are not likely to replace bar codes. A key difference is that the bar code needs to be placed directly on the scanner "line of sight." In contrast, RFID tags can be read as long as they are placed in the reader's range. In addition, RFID tags do not tear or fall, meaning they can always be scanned.

Earlier this year, Gillette confirmed that, through its US supply chain, they started working with retailers to start tracking 500 million micro RFID tag tracking products. In addition, Wal-Mart and other major retailers are experimenting with using RFID tags on pallets to track the distribution of goods.

Incredible shrink labels

The current development trend in forming metal/glass/plastic containers has created new challenges and opportunities for labels, especially in the form of roll feed shrink labels and shrink sleeves. Applying the speed of the production line to a variety of automated roll labels and shrink label devices, shrink labels and sleeves solve the problem of different labels for different containers that traditional labeling techniques have been unable to solve. New materials with greater shrinkage and lower image distortion are currently being introduced to accommodate more efficient and economical labeling methods.

The film printing label is sleeved on an oriented plastic sheet or tube and when heated shrinks the label or sleeve against the outline of the container around which it is wrapped. Shrink sleeve labels convert food and beverage containers into billboards with 360-degree images and backgrounds, thereby promoting product sales.