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After joining the WTO, Chinese companies will face more intense and more brutal international competition, and must have more powerful promotional tools and more effective operating capabilities than their international counterparts. To this end, we propose that we should adopt concrete and planned actions in the following aspects to advance the development of the e-commerce of packaging enterprises in China to a new stage:
(I) Strengthening policy support and strengthening the economic awareness of the leadership network at all levels The Chinese e-commerce law and security environment has been greatly improved in 2000. The “China E-commerce Framework†prepared by the State Information Office is expected to be announced and implemented. Business regulations and management plans are expected to come out. All this has created a good external environment for the rapid development of the Internet economy in China.
At present, one of the most critical factors in the implementation of an enterprise e-commerce system is the attention of the leaders at all levels of the company and the careful organization and implementation. The phenomenon of “hot and cold†currently appearing in the field of e-commerce (that is, IT vendors' hot and traditional enterprises' cold) highlights the lack of understanding of the true role of e-commerce in all aspects, leading to purely commercial behavior and real effectiveness. There are few success stories.
(2) Accelerate the construction of environmental facilities and provide enterprises with a good foundation for the development of the packaging industry. To develop e-commerce, due to the special nature of its industry, it is necessary to provide special auxiliary conditions to ensure the smooth development of the e-commerce business. Therefore, we should build an international product that surrounds packaged e-commerce as soon as possible.
(III) Accelerating the reserve of information resources and improving the internal network system of the enterprise as soon as possible The network economy is based on information technology, and information technology is realized through information equipment, information resources, and information personnel. Therefore, the entry point for increasing informationization investment should focus on expanding the collection, processing, analysis, and application capabilities of information resources. To achieve this, it is necessary to have a good management mechanism and a strong IT informatization team.
The development of e-commerce by foreign packaging companies is based on the mature CMIS and ERP systems of the enterprise. Due to the improvement of its original system and effective operation, e-commerce can quickly exert its effectiveness. According to a survey of 300 key enterprises in China, 70% of companies believe that companies have insufficient investment in information technology. As of the end of 1998, the investment in information technology and equipment used by these 300 companies accounted for only 0.3% of the total assets, and it was far from the level of 8% to 10% of the total assets invested by big companies in developed countries. . Because of the low level of information management in China's packaging companies, the mismatch between management methods and modern enterprise operation models, and the lack of an effective electronic marketing system, it is bound to cause difficulties in e-commerce business development. Therefore, in the establishment of modern enterprise information engineering, we must adopt the principle of system engineering, improve the internal network system of the enterprise as soon as possible, and strengthen the collection, standardization, and storage system construction of information resources.
(D) Establishing strategic alliances to cooperate and explore the development of a new type of network economy The development of the network economy has fundamentally broken the framework of traditional industrial operation and operation. A company is no longer the full producer of products, and rapid and effective cooperation among enterprises will be implemented. It will become the most basic manifestation of future economic operation. The division of labor in society will become more and more detailed, and the level of specialization will also become higher and higher. The network provides good technical conditions for the establishment of such a strategic alliance among enterprises. In view of the current state of information technology development in the packaging industry, we recommend that enterprises should strengthen their own information construction and joint development work on the one hand, and link traditional marketing models with online marketing as soon as possible; on the Other hand, they should make full use of existing public e-commerce platforms. The launch of product supply and demand information, corporate e-commerce website construction, etc., play a direct role in promoting production and business activities of the company; using the Internet to explore new business partners and organize online business management processes to enhance the level of product and service. Mature companies can explore the possibility of conducting online trade while paying attention to finding new growth points for the network economy. At present, Chinese packaging companies generally do not associate their advertising, exhibitions, and product packaging with corporate Internet sites, thereby causing unnecessary waste of resources. Therefore, traditional enterprises must pay attention to protecting their own intellectual property and information resources in the network field and make full use of them, so that we will be in an invincible position in the future of the network economy.
(V) Actively exploring the international market and gaining greater benefits through e-commerce Facing the challenges of international large-scale packaging companies in the face of the internationalized competitive environment, facing the pressure of China's accession to the WTO, we cannot help but ask: China's packaging companies ,are you ready?
In 1999, under the influence of the Asian financial crisis, China’s total import and export volume was still strong, and both import and export hit a record high. However, China’s old foreign trade system and mode of operation did not fully exploit the competitive advantages of our products, such as the complexity of commodity trading links, the middlemen’s deduction of benefits, the serious lag in information feedback, and the low international reputation, etc. This makes it impossible for our company to compete on average with foreign companies on the same starting line. Internationally renowned packaging companies are actively exploring the use of the Internet to expand their business scope. In particular, some emerging and emerging companies use e-commerce as a golden opportunity to gain the limelight. China's packaging companies should also make use of this opportunity to actively expand overseas markets. With the further liberalization of Chinese enterprises’ import and export rights, with the acceleration of China’s accession to the WTO, Chinese enterprises will surely go abroad by taking advantage of the Internet economy. To the world stage of the packaging market.
II. Combining the actual development of enterprise informatization to enhance the competitiveness of enterprises We believe that in the early stage of e-commerce development, companies can focus on establishing a corporate image, launching online marketing, finding trading partners, and exploring new business development models. Work, especially in the development of the international market, should be started as soon as possible, quickly start, who in this one to seize the e-commerce opportunities, who will have tomorrow.
January 26, 2019