On June 5th, online children's English education brand VIPKID launched an independent sub-brand “Free Planetâ€, and will also establish strategic cooperation with Baby Tree to jointly explore new models of English education for young children. "Free Planet" is a companionship to English majors. It is aimed at young children aged 0-6. It aims to develop early childhood English listening, speaking and reading skills, and help parents solve the painful points of low-school children's English enlightenment, lack of self-confidence and unsustainable. It is understood that a number of companies have joined the English training market for young children, such as the chalk public test announced the launch of children's brand chalk for children aged 0-6, the test on the line of children's English brand magic hippo, parent-child English enlightenment products "shell Parent-child English has won millions of angel rounds of financing. Will the English training market for young children be another outlet for children's online English education industry? Parents' anxiety "Is your child reporting to the English class? I know that the family is good. Let's go and see it together in two days." "My neighbor's children started learning English after two years of age. Now I can say a sentence just over three years old. I really regret not letting my children learn early..." In the outside of the kindergarten and some mothers' WeChat groups, the above chat records can be seen everywhere. In the past two years, with the increasing propaganda of "English education to be early" and "English to start from scratch", the anxiety of many parents has suddenly increased. It feels that if you do not pay close attention to the English class for your child, Your child will miss the best time to study and embark on the old path of speaking Chinese as you can. China has experienced rapid development, and high-income groups have increased rapidly. At the same time, with the increase of parents' income and the education level after 80 and 90, parents are more aware of the importance of early education and are willing to pay for high-quality educational content. The China Youth Research Association and the Beijing Education Association Discipline English Education Research Branch released the White Paper on the Current Situation and Trends of Chinese Children's English Learning in 2016. Nearly 70% of children started learning English before the age of 5. From children's English to young children's English, the English training market is subdivided again Online English education for Chinese children is mainly for students aged 3-16. From 2006 to 2017, there have been 27 online online education brands for children in China, mainly in Beijing and Shanghai. From 2013 to 2017, China's children's English online education industry attracted a total investment of 6.13 billion yuan, and 60 participating institutions. As the data shows, children's online English education has accumulated a large amount of capital accumulation, and the market has also experienced explosive growth in recent years. However, in March 2018, the company’s companion Internet children’s English enlightenment pioneer brand “Baby Playing English†for 0-6 years old family announced the completion of RMB 150 million B round of financing, quickly pushing the English education market for young children to the fast lane, the industry giant I saw the huge business opportunities in this segment and entered the market. In May, today's headlines entered the children's online teaching one-on-one product gogokid; in June, DaDa released the English enlightenment product “DaDaBaby†for children aged 0-6 years and their parents, and won the “Parental Help†platform of the Good Future Education Group. Accurate user support; chalk public test announced the launch of children's brand chalk for children aged 0-6; online children's English education brand VIPKID launched an independent sub-brand "free planet", and will reach a strategic cooperation with baby tree ..... In just half a year, the Enlightenment English market has become a quasi-Red Sea, and industry giants have begun to exert their strength in the market to seize the opportunities. However, the information needs of young children are very unstable, and they are in the tasting period of interest, and any new things are willing to try. How to attract the interest of young children and develop standardized courses for young children is the question that players should consider now. To create a different trick from other homes, you can run at the forefront of the track.
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May 27, 2023