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In recent years, with the rapid integration of the Internet and sports, the entire sports industry has undergone fundamental changes. Tencent CEO Ma Huateng also said that the Internet + is a trend, plus all the traditional industries, the sports industry is also pregnant with a lot of Internet + opportunities. With the rapid rise of the sports industry, the development speed of the Internet + sports is also accelerating.
Take a look at the whole situation
China's sports industry will usher in a change in the Internet+ background
In October 2014, the State Council promulgated the Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption, which is a clear signal for the reform of the sports industry. By 2025, the total size of the sports industry will exceed 5 trillion yuan. The huge market capacity of the sports industry yet to be developed has ignited the enthusiasm of multi-channel capital. How to invest and finance the sports industry has also become a concern in the industry. It is worth mentioning that China's sports industry is still a virgin land and will be a newly restructured emerging industry in the era of mobile Internet. O2O will lead the restructuring of China's sports industry business model.
Sports Integration Internet Welcomes New Opportunities for Industrial Development
The theme of the 33rd China International Sporting Goods Fair is integration, new development, and rapid growth, while the sports products and the Internet in hand profoundly interpret the theme of the exhibition. From the point of view of products exhibited by exhibitors, companies are making efforts to study product attractiveness and user stickiness. One of the most effective ways to increase attraction and increase customer stickiness is to follow the trend of Internet+.
Event sponsors hold hands on Internet + new direction for sports marketing
With the advent of the digital age, brand marketing strategies have been continually subverted. Today, sports marketing that companies love is also more and more concerned with strategic planning. To achieve a clever integration of the spirit of the event and brand positioning, and to maximize the positive influence of the brand, relying solely on a single channel has become a thing of the past. The cross-media combination marketing of Internet technology + traditional media has enabled brands to benefit more from sports sponsorship.
Look at the industry
Sports brand brings new features to the product with the Internet
In the era of industrialization, oil lamps + electricity, with lights; fan + electricity, with fans now, bazaar + Internet, with Taobao; banking + Internet, with Alipay. So what will sneakers + Internet generate?
The Impact of Mobile Internet on Sports Health Industry
With the rise of the mobile Internet, is the traditional sports industry an opportunity or a challenge? Does Lei Jun’s popular belief theory apply to this promising sunrise industry? Will the nearly 100 billion people's fitness market be able to provide a long-lasting spring? Next, the answer has gradually become clear.
The New Mode of Emerging in the Fitness Industry in the Internet Age
After the marriage between the fitness industry and the mobile internet, many new models have emerged, and diversified forms have played a catalytic role in the market. On the one hand, gymnasiums are more and more humanized. In order to meet the needs of different groups, female gymnasiums or personal fitness studios have emerged. On the other hand, with the help of smartphones and equipment, technology-based family gymnasiums have also become popular around the world. Come on. In the Internet era, the fitness industry presents four major product models.
The Development of Stadiums in the Internet Age
The low utilization rate of stadiums is a problem that has existed for many years. What would be the effect if the gymnasium and the hot Internet are combined? The group pass in Guangzhou is one of the earliest successful cases in which the sports sector first used the Internet+. .
Outdoor Industry Integration into the Internet + Grasping Four Elements
At the two sessions of the country, Premier Li Keqiang proposed the Internet + Action Plan for the first time in the government work report to promote the integration of mobile Internet, cloud computing, big data, Internet of Things, and modern manufacturing, and promote the healthy development of e-commerce, industrial Internet, and Internet finance. Guide Internet companies to expand their international markets. The practitioners believe that the government work report has indicated the direction of development for China's outdoor industry: the establishment of an outdoor industrial ecosystem and the transformation of outdoor industries from product pull to service systems. The key step in building an outdoor industrial ecosystem is to integrate outdoor industries into the Internet+ era.
There are many and many sports that can be combined with the Internet ingeniously. The unique charm of sports attracts the attention of many audiences and becomes an indispensable part of people's lives. The enormous communication advantages of the Internet make it the best partner for the sports industry. The Internet has become one of the important pillars of the sports industry. The unique social radiation and penetration of sports make it occupy an important position in the Internet.
At present, the Internet + sports industry is undergoing a period of development from the bud to the growth period, and its development space and speed are incalculable. Needless to say, this will put strong wings on the rise of China's sports industry and sports industry.
Issue 4: Where does the sports industry go in the Internet age? Date:2015-07-02 14:47
August 30, 2021