Redwood market leads the fashion trend

——Zhang Zhiquan, Director of Hongdong Collection

Zhang Zhiquan said that he has an indissoluble bond with the mahogany culture. From the establishment of the mahogany furniture market, to the creation of the Red Mansion Collection, to the study of the mahogany culture, although it is difficult, it is very happy... "I am very happy to promote the city's woodcarving · The continued healthy development of the mahogany furniture industry has contributed a lot."

Leading the transformation and upgrading of the mahogany exhibition platform

In 2011, Zhang Zhiquan invested heavily in the creation of a professional market of fine mahogany furniture – Hengdian Redwood Furniture Center. The total construction area of ​​the center is more than 150,000 square meters, of which the commercial space is about 80,000 square meters. It can be said that this is the domestic first-class professional mahogany furniture professional market.

At present, Hengdian Hongmu Furniture Center has nearly 200 contracted merchants, including Mingtang Redwood, CITIC Redwood, Daqing Hanlin, Xingcheng Redwood, Shuangyang Redwood and other well-known mahogany furniture enterprises. “Now, the business of entering the merchants is very good, and the management of the market is also quite satisfactory.”

Zhang Zhiquan said that the positioning of Hengdian Redwood Furniture Center is a boutique market, and only a market that sells fine products can go further. To this end, the center has established a higher threshold for merchant access and established a strict market management system. In the 2011 China Redwood Furniture Annual Review, the center was named the only “most famous mahogany furniture professional market”.

In May of last year, the Red Mansion Collection, which invested over 100 million yuan, began to be renovated. At the end of last month, the Red Mansion Collection was grandly unveiled, marking the upgrade of China's rosewood products exhibition. Hengdian Redwood Furniture Center is leading the development direction of China's mahogany furniture market with international, fashionable and intelligent market characteristics.

Promote the continued development of the mahogany furniture industry

Zhang Zhiquan is the leader of Hongmu Commercial Real Estate and the promoter of the development of the mahogany furniture industry. Zhang Zhiquan devoted great enthusiasm to the development of Dongyang woodcarving and mahogany furniture.

In recent years, in the second half of the year, there have been many activities in the woodcarving and mahogany furniture industry in the city. In the first half of the year, it appeared to be relatively deserted. Since last year, Hengdian Redwood Furniture Center has held the annual China (Hengdian) boutique mahogany furniture fair, and held various activities in conjunction with relevant departments and units.

In April last year, Hengdian Hongmu Furniture Center hosted the first boutique mahogany furniture fair, which attracted thousands of dealers from all over the country to participate in the conference. The results were fruitful. “In the meantime, invited mahogany furniture entrepreneurs from Guangdong and other places. The person in charge of the trade association came to visit and exchanged with representatives of the city's mahogany furniture company."

“In April of this year, we held the second boutique mahogany furniture fair and held the first mahogany furniture 榫卯 structural skills competition in Dongyang City.” Zhang Zhiquan said, “through the competition, the staff of the mahogany furniture enterprises in our city have been greatly encouraged to study and study. The enthusiasm of the traditional structure."

On June 5th, Hengdian Hongmu Furniture Center, in conjunction with the Municipal Bureau of Economics and Letters, and the Redwood Furniture Industry Association, invited the director of the China Ming-style Furniture Research Institute, Qi Anguo, to hold a lecture to teach the relevant technical personnel and staff representatives of the majority of mahogany furniture companies. The sturdy structure of classical furniture, etc.

On June 22, the Chinese Redwood Committee held an inaugural meeting in Beijing, and Zhang Zhiquan was elected as the vice president. Under his efforts, the China Redwood Committee's Redwood Furniture Culture Research Association settled in Hengdian.

At the end of last month, Zhang Zhiquan and the cultural relics connoisseur and collector Li Fei co-authored the "Ancient Style of Rhyme - The Classic of Classical Furniture of the Red Mansion", which is another contribution of Zhang Zhiquan to the promotion of Chinese traditional culture and the development of the mahogany furniture industry.