Recently, Hongxing Meikailong, the leading brand of China's home furnishing industry, joined hands with a well-known research institute, Zero Research, to conduct large-scale social research on the theme of Aijia time in 15 cities in China, and to make "100 million people shocked." The creative video of the Absence Proof shows the results of the survey to the public.

It is reported that the micro video is a masterpiece by the international top director RobSlychuk & Syak and his creative team. It is also the first humanistic video and creative video report in China. The report vividly displays some shocking data while a city The new ethnic group “missing the family” has also begun to enter the public eye.

According to the survey of "No Absence Certificate", 63% of urban white-collar workers will only have less than 3 family gatherings each year. Only less than 28.5% of urban white-collar workers celebrate with their parents on birthdays, and 50% of them are busy. In the face of a partner who said that he did not want to talk, more than 70% of women lacked happiness because of the lack of companionship for a long time... Behind the numbers of “stunning people”, the “missing family” was gradually neglected and indifferent to the family.

Maybe you are the pillar of your family. After a busy day, you have to continue to accompany your customers during the off-hours. You have to miss dinner with your family. As a father, you can’t get out of your child’s parent meeting because of work urgently. As a husband, The wife’s wedding anniversary is still working overtime. What you can give to your family is an increasingly rich material life: bigger houses, better stationery, more expensive luxury, but because in your time, you have repeatedly "missed" and missed again and again. The opportunity to give love and feel love, and the distance from the heart of the family has finally drifted away.

"In today's society, the biggest luxury is the time left for the family." Red Star Macalline CEO Che Jianxin said that the "family is the basis of everything we love, so family needs to be together." The cold data in the survey just shows that the phenomenon of “difficult” in Chinese society has become a very common and helpless situation. This just confirms the necessity and urgency of the theme of this year’s Love Family Day. .

"The Absence Certificate" not only presents us a helpless social status quo, but also enlightens us to take more time to care for the family. In 2012, Red Star Meikailong also hopes to pass the "Love the Home with Time" series of themed activities. Re-awake the public's sense of love, revealing the simplest life of every social person. "The happiness of life lies with the family; the happiness of the family lies with you." Red Star Macalline hopes to pass a series of The charity action allows more people to act and "love the family with time."

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