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The author, Stephen W. Sowartz, established a small site on the history of the Balkans in 1996 and published relevant articles. During the Kosovo crisis of 1999, the click rate of this site rose rapidly. This article has made detailed records of the important details of this process, and summed up its experience in the hope that it will be able to draw lessons from the large-scale publishers.
Balkan sites and their contents First, I briefly introduce my Balkan site and its contents.
The Balkan site is a server based on Michigan State University. A total of 25 articles on the history of modern and contemporary Balkans have been uploaded. The entire site includes the full text of 25 articles, a content index page, a preface to introduce the intention of publishing these articles online, and a page devoted to the hardware and software environment for browsing these pages. All content of this site is free to read, but at the same time it retains the copyright of all articles. Each of these 25 articles is about 4,000 words, or 100,000 words, which is equivalent to the amount of information on a plain paper media book, which occupies about 700 KB of space.
Writing and publishing these articles only use some common software at hand. The original text was written with MacWrite II, then converted into an HTML file for Mac use by Word Perfect3.5 and HTML Editor 1.0 software, converted to PC format by AOL Press 1.2, and finally passed WinSock 1- The 1ftp software completed the final upload and modification work, all of which were completed in December 1999.
At the time of writing these articles, they did not intend to publish them in book form. Therefore, their contents are only preliminary and introductory. I hope that as a consonance, I hope readers will find more abundant information as supplements. All articles did not identify the source of the data or other information. In addition to a few direct references, there were no footnotes or references. For this reason, such manuscripts are not favored by book publishers, nor do they attract readers' attention. But as small-scale web publishing content, they are much more attractive. There are two reasons for this: First of all, these contents are freely available on the Internet. As publishers, there are no financial concerns such as profit or income and expenditure compensation. Books on the market in this area need to be purchased for reading. of. Another point is that for profit-making publishing activities, nothing can be shown. The economic interest is a key control factor. Its importance even exceeds the quality. Small-scale network publishing is usually non-profit, so many have no economy. Books that are effective but of good quality can be revisited here. I think these are also important reasons why my Balkan site can shine on the Internet.
The main experience of small-scale online publishing The following highlights are some of the experiences of the Balkans before and after the Kosovo crisis. They will be divided into five sections to introduce the main details and summarize their experiences and lessons.
In the first section, strive to make your website visible to readers!
It's easy to post some information online, but it's not so easy for readers to see it.
At first, people had low interest in the Balkans. One important reason was that few people knew about their existence. No one could visit a site that they hadn’t even known. At present, people mainly search for the web pages they need through two approaches: search engines and web portals. Therefore, web publishers should make readers aware of their websites through these two ways according to readers' habits. However, for the moment, both of these approaches have great deficiencies. For small-scale network publishers, this is a huge obstacle, and many potential readers simply cannot see their sites.
The first is a search engine. It can search for related websites based on keywords entered by users. Large search engines like Altavista promise to find all relevant content on the Internet, because the search scope is determined to cover the entire Internet, but this is 100%. The promise can only be theoretical, because the current Internet is really too complicated. According to a statistics from July 1999, there are currently more than 4 million sites on the entire Internet, an increase of 17% over the previous year and an increase of 211% over the previous year. Currently, the best search engines can only search for them. Of the 16%, some new sites are often found in search engines within a few months, so this shortcoming of search engines is still insurmountable.
Since our internet is still expanding exponentially, what small-scale internet publishers should do is to start with technical details and try to make their pages searchable. Here are a few specific details:
1. First of all, the title should be eye-catching and accurate, which can greatly increase the chance of the site being searched. The title of the Balkans site is “25 articles on the history of modern and contemporary Balkansâ€. A short title not only clearly states the number and theme of the articles contained, but also includes the major keywords needed for search engines.
2. When designing a site, consider the user's conditions of use, such as the user's download speed, modem performance, and bandwidth limitations, and technically allow as many users as possible to browse their own web pages. For example, use as few pictures as possible to ensure that it takes up less space and download speeds. In addition, for the sake of clarity, each page should be marked with its own URL, author name, e-mail address, article upload and modification time, copyright notice, etc.
3. The third point is to start with details to ensure that visitors can easily find the site where the original text was posted, regardless of where they are on the site. For example, a URL is marked on each page, as long as the reader sees the page. You know where it came from.
For the portal, the situation is not the same. The initial portal site is often aimed at certain aspects of the user's needs, such as "shopping" information, etc. It collects some of the better related sites on the Internet and provides users with direct access to these sites. Therefore, if the small-scale publishers are recognized by the portal, it means that they have taken a big step towards the reader. Of course, this is often not determined by publishers subjectively. In addition, with the expansion of the current portal, the comprehensive enhancement, the increasingly complex website content, but lost its initial superiority. However, the role of the portal site cannot be ignored. Small-scale publishers should actively submit their URLs and content descriptions to each portal site.
In addition, from the experience of Balkan sites and the characteristics of search engines, we can see a significant advantage of small-scale web publishing, especially those that are not profitable. Because it takes an average of 57 days to publish a new content on the Internet, from the time it is released until it can be searched by search engines, it is said that if a website posts content after the incident, it may be lost when the content is searched by readers. Its timeliness. And we know that for most educational websites, profitability is the most critical thing, so they will only report current hot spots based on the user’s current interest and they will lose timeliness. However, small-scale online publishing is not the case. Because there is no economic pressure, publishers completely arrange content based on their own academic interests and interests. Therefore, when the points were formed, these contents had already existed and had just adapted to the needs of readers. Of course, we must finally point out that to achieve this advantage, small-scale web publishing often depends on well-known commercial search engines and portals. Because there is already a kind of brand awareness in the hearts of users, when hot spots form, they will naturally choose well-known sites such as CNN.com to seek for the required rest.
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