Some knowledge about electronic publishing

The production of electronic publications The publishing house itself must engage in the production of electronic publications. There should be three areas of input: First, the input of talents, the need to have their own programmers, editors and producers of fine art animation and sound and video, and the writing of records; It is the investment of the equipment, and there must be several highly-configured computers, commercial scanners, recorders, video capture cards, tape recorders, video recorders, televisions, video cameras, digital cameras, color inkjet printers, and various consumable materials, etc. Third, the investment of funds, the production of a certain level of electronic publications; is the need for certain funds.

Several models of electronic publishing According to the characteristics of high-tech content and high capital investment in the publication process of electronic publications, the publication of electronic publications generally has four forms for reference:

(1) The publishing house independently plans, independently develops and produces independently based on its abundant publishing resources and funds. There are two specific forms of organization: one is the completion of the electronic publishing department; the other is the cooperation between the electronic publishing department and other editorial offices.

(2) The publishing house independently designs and selects topics by virtue of its rich publishing resources. The capital is requested to be developed and produced by the production company or producer. The authorship belongs to the publisher.

(3) Cooperation between publishing houses and production companies. The situation here can be roughly divided into three types: l. Publishers use their own brands, selected resources, and editorial powers as investment and production companies to use their manufacturing strengths and funds as their investment, and publish and name their publications. Sales and dividends are distributed at a rate agreed by both parties; 2. Publishers and production companies jointly invest or pro-proportionally invest in the joint pre-determined topics, and publish and produce their own titles when publishing. Sale and dividends as agreed by both parties; 3. Production companies or individuals provide CD-Rs that have already been produced for submission to publishers. There are two ways in actual processing: First, buyouts, and all authorship rights belong to publishers. The second is that the publisher strictly controls the submission according to the publishing requirements according to the principle of three-party review, and strictly controls the copyright, reproduction and distribution rights and publishes it.

(d) Purchase of copyright through multiple channels. From the electronic publications published abroad, select the topics that suit China's national conditions and publish them.

Electronic Publishing Issues and Prospects

Although the current electronic publishing is still in its infancy, the rapid development of science and technology and the traditional publishing model are still very powerful, and at least three aspects need to arouse the attention of the book publishers:

(a) Management issues. There is a certain gap between the management mode of book publishing and the electronic publishing industry with high technical content. High investment in electronic publishing and high investment in advertising can cause some publishers to not adapt quickly.

(b) Questions of the topic. In general, the book publisher's grasp of the title of e-books is not as good as the production company's understanding of the market, the production company planning the selection of topics is often much better than the publishing house planning topics much better.

(c) Market issues. On the one hand, the publication of formal electronic publications is poor, with a small share in the market, accounting for only 1%-5%, and a small amount of sales: on the other hand, pirated pirates, market share of 95%-99%, electronic publications The issuance issue is the bottleneck for the development of electronic publishing.

As a result of the Asian financial turmoil, the growth rate of the software market in 1998 gradually slowed down, fully demonstrating the characteristics of electronic publishing, a sunrise industry that survives challenges, progresses in difficulties, and develops in adversity. Therefore, book publishers should have a relaxed environment for electronic publishing. The starting point should be to develop, cultivate and accumulate experience, and economic indicators should not be excessively demanded.

However, the potential of electronic publishing is that no one needs to doubt it. With the advancement of science and technology, the deepening of people’s understanding of high technology and the enhancement of economic strength, the prospect of electronic publishing is very beautiful.

(l) The growth rate of 30% is inspiring. According to authoritative statistics, the total output value of the world's electric power in publications was more than 1 billion US dollars in 1995, and it will grow at an annual rate of 30%. It is expected that electronic publications will be published by the end of this century. The total output value will reach 5 billion U.S. dollars; China’s computer ownership is currently about 10 million units, and its development rate is also 30%. It is estimated that by the end of the century, the number of computers owned will reach 50 million units or more, which will account for To the second place in the world. These two 30% should be said to be encouraging.

(2) The electronic publication will make a transition to online publishing. Thanks to the rapid development of the Internet, major media and publishing companies at home and abroad have taken the lead to gain access to the Internet and seek new economic growth points. Using the Internet to promote themselves, promote their own products, establish links with relevant organizations, and download information from the Internet for my needs is a trend in online publishing and online distribution. Judging from the current development, this momentum is fierce, and book publishers should also take notice of this as soon as possible. Early development and use of the advantages of the Internet is a necessary part of the book publishers' mastery of the commanding heights.