After the baptism and adjustment of the “cold winter” in 2012, the home industry showed strong vitality in 2013. This kind of vitality is mainly reflected in the company's business perspective is more broad, in the marketing services to come up with more yuan of creativity, made bolder practices, and achieved more practical results. The summary of the top ten innovative marketing events in the home industry in 2013, together with the readers, revisit the new gameplay at the marketing level.

Innovative Marketing Event 1: Traveling by plane to the Great Wall

Innovation protagonist: actually home

On September 19th, the Real House opened the lucky draw of “Luxury Helicopter Tour Great Wall” in various stores in Beijing. Consumers who spend more than 5,000 yuan between September 19 and October 7 will have the opportunity to take a helicopter to the Badaling Great Wall to enjoy the red leaves. During the two festivals, the actual home also took four planes from the Great Wall to tour in several stores in Beijing, attracting many consumers to watch.

Business News Viewpoint: Actually, the helicopter was moved for the promotion during the two festivals. This is a creative idea. After watching the plane, and then taking the plane to enjoy the red leaves, the imagination becomes a reality. Helicopters are not always visible to ordinary people. Actually, the home has not only attracted many eyeballs through this event, but also made people truly experience the fulfillment of their commitments.

Innovative marketing event 2: "Two days have come" to create suspense

Innovation protagonist: Red Star Macalline

At the beginning of March, Red Star Macalline will broadcast an advertisement in CCTV intensively. The theme is “2 days has come”. As for the specific advertising content, it is full of suspense, which has caused people to guess. When the mystery was unveiled, people suddenly realized that the original Red Star Macalline had to hold an unprecedented grand promotion on the national day from March 23 to 24. Within two days, hundreds of first-line brand special promotions, each brand signed a price guarantee agreement with Red Star Macalline to ensure that the price is low to the bottom, and the time should be gathered.

Business News Viewpoint: The two-day promotion is not new. The freshest is the suspense left by the idea of ​​"two days come", giving people room for guessing. In the early stage, the propaganda of CCTV was used to stimulate people's curiosity. When the mystery was unveiled, it also caused great concern. Advertising is most afraid of no one to watch, "2 days have come" appetite-style advertising, creating a typical example of suspense marketing for the home industry.

Innovative marketing event 3: "filial piety loves family" pass family

Innovative protagonist: Cheng Waicheng

On the morning of June 1, 200 children wearing Chinese clothes and 800 employees and merchant exhibitors formed a group of thousands of people in the Chengnan Square outside the city to read the "Di Zi Rules". People who did not know thought it was here. National Studies Lecture Hall. In fact, this is the launching ceremony of the series of activities of “Following the Family”. The store broadcasts the "Three Character Classics" and distributes a million copies of the "Disciple Rules" for free. It calls on people to filial piety and love their family, and plans the blasting marketing of 1200 brands participating in the theme of family affair, once again refreshing the marketing record.

Business News Viewpoint: Promotions should not only be reflected in the price of the product, but also in the culture of the company. To promote "filial piety and love the family" is a positive energy guide to create a harmonious atmosphere of the family. After all, in any family, household items are static, and only a harmonious whole with the family members will enhance happiness. The use of "filial piety and love for the family" as a kind of culture to spread, touched the family's affection, naturally increased the trust of the city's sincerity.

Innovative Marketing Event 4: Sun Photo Win Diamond Ring

Innovation protagonist: Jimei Home

On January 4th, Jimei Home launched the “Better Photo Winning Diamond Ring” collection campaign. Couples of consumers will have the opportunity to win a precious and romantic diamond ring as long as they show their love. Consumers who have a valid marriage certificate on January 4th can receive a free gift card for Jimei Home 5,000 yuan. With the gift of home vouchers, they can also receive a wedding gift package from Jimei Home.

Business News Viewpoint: Love is the eternal theme of human beings. Marketing through the theme of love will never be outdated. The innovative idea of ​​“Bet the photo to win the diamond ring” makes the marketing itself full of romance, and also makes the home company, which has always been a heavy impression, full of human feelings, effectively attracting a group of young potential consumers.

Innovative Marketing Event 5: Customizing Furniture for Students

Innovative protagonist: Shangpin home delivery

On March 31st, the custom furniture brand Shangpin home delivery and image spokesperson Zhou Xun jointly launched the "Love still plans, love to school" charity activities. According to this plan, Shangpin House will replace the new tables and chairs for 100 poverty-stricken primary schools in one year, and customize the appropriate desks and chairs for the children's physical condition.

Business News Viewpoint: It is a time-consuming and costly task to donate custom desks and chairs to 100 poor primary schools for free, but behind this donation reflects the characteristics of the company: customization. Customized tables and chairs are a big idea in themselves. Customizing the children will increase the color of love and win a better reputation for the company.

Innovative Marketing Event 6: The Bath Model Competition

Innovation protagonist: Xiaolong Ceramics Headquarters Base

On August 14th, the Dragon Dragon Ceramics Headquarters Base launched the “2013 Dragon Cup First International Bath Model Competition”. In the three-month competition, bath models from all over the country passed the sea election, rematch, popular vote, and finally produced the championship. It is worth mentioning that the entire bath model competition is open to consumers, people can witness the unique beauty of the bath mold and ceramics, bathroom products.

Business News Viewpoint: Models and bathroom gossip can not be beaten, but Xiaolong through a "bath" word to make the two clever mix, beautiful in the bathroom like a hibiscus, showing natural beauty. Through people's expectations of the United States, the Dragon Dragon Bath Model Contest has even made headlines in the entertainment industry, and it has been smart to play its own brand without any difficulty.

Innovative marketing event 7:0 yuan to buy bricks

Innovation protagonist: Xinzhongyuan Ceramics

Buy a tile for a penny? This good thing that seems to be falling from the sky is happening in Xinzhongyuan Ceramics. On August 14th, Xinzhongyuan Ceramics launched the “0 yuan purchase brick” plan. In the 30 or so communities in Beijing, the owner of “0 yuan to buy bricks” was selected with a 1% chance. The lucky owners can enjoy within five years. The privilege of returning the full cost of purchasing bricks in batches.

Business News Viewpoint: Free is often accompanied by additional conditions, "0 yuan to buy bricks" is no exception, that is, lucky owners must first pay the full amount, but the five-year return of the money is real free. Xinzhongyuan Ceramics returned the money, and the owner got the benefits. He only paid the advertising fee and let people say it well in the trial, so that they can get positive word-of-mouth communication.

Innovative Marketing Event 8: President Contests Reality Show

Innovation protagonist: Bolognese

On September 17th, Jiangsu Satellite TV's large-scale boss reality show “Win ​​in China's Blue Sky and Clear Water” was launched. One of the contestants, Bolini Home CEO Cai Ming, challenged other bosses from the most basic positions during the competition, and finally not only relied on high points. He scored the top three in the finals and also gave the Bolognese brand more attention.

Business News Viewpoint: The president participates in the boss reality show, not only competes with the management level, but also competes to cope with the ability to compete with knowledge and wisdom. The performance of Cai Ming brought positive energy to Bolognese. Sometimes, a company CEO has a star boss who really saves a lot of power.

Innovative Marketing Event 9: Microfilms Focus on the Earth

Innovation protagonist: the peak of the industry

On November 15th, Ye Zhifeng launched a new public welfare micro-movie, "The Earth Letter." Directed by the famous director Gao Xiaosong, dozens of star volunteers such as Chen Du and Ma Dehua participated in a micro-movie. Through a touching story, they called on people to pay attention to environmental protection and pay attention to the earth's homeland.

Business News Viewpoint: The superposition of microfilm and public welfare is a new type of marketing. Micro-films attract attention, public welfare reflects corporate responsibility, and the industry's peak seeks a breakthrough from this combination point, and it is a shortcut to build a brand. Let more laymen know themselves, instead of “wolf” in their own small circle of home, the peak of the industry is clearly penetrated.

Innovative Marketing Event 10: Hand in Fashion to Push the Floor

Innovation protagonist: Hong Nai floor

On December 5th, Hong Nai Floor held a 2014 new product launch conference in Beijing Jingyuan Cultural Industry Park. The most striking of these was the Hong Nai floor new constellation floor, which was created by Hong Nai and famous fashion designer Mu Lun. The masterpiece, the first combination of the floor and fashion, played a cross-border fashion feast.

Business newspaper point of view: wine is also afraid of the deep alley, with good products, you will sip. The macro is pushing the constellation floor, showing the beautiful colors. It is aimed at the fashion crowds such as “80s” and “90s”. Fashion has become the most accurate label, and fashion is the best carrier for fashion. People see cross-border, but Hong Nai is quietly changing people's perception of the floor: not only easy to use, but also good-looking.

QILEJUN R/C STUNT CAR

QILEJUN R/C CAR TOY

QILEJUN CAR TOY

Shantou Chenghai Sweet Baby Toys Firm , https://www.sweetbabytoys.com