Like other IT industries, China's scanner market is also full of businesses. With the change of time, the law of the survival of the fittest and the law of the weak meat has eliminated many small and medium-sized manufacturers. The current scanner market still has more than a dozen mainstream brands, and these products constitute the main theme of the Chinese scanner market competition. It can be said that China's scanner market is still leading the trend and the public contends. As the competition in the scanner market gradually shifts to technological applications and brand disputes, the personalized product that is closer to consumers is the development direction of scanners.


Technology Sublimation Application

Looking at the domestic scanner market, system integration and hardware and software integration have become the future development trend. The user is more focused on the practical and application point of view, and requires a compatible scanner solution. Therefore, whether the scanner products have "soft and hard combination" is a key factor for each manufacturer to win in the cruel market competition, which is also a challenge that the scanner industry will inevitably face. Tsinghua Unisplendour, with its strong technical advantages, has positioned its main products significantly higher than the market mainstream products, representing the future development direction of scanners, and has led the development of the domestic scanner market for many years in a row, maintaining a very good presence in the scanner market. Good growth momentum. But now the scanner technology has developed very well and the competition among brands has also intensified. In order to continue to maintain its own comprehensive advantages, Tsinghua Unisplendour believes that the most important thing is to be “application-oriented, focusing on key application technology research and development ". The successful application of technology is very important to improve product quality and market competitiveness. Therefore, Tsinghua Unisplendix is ​​an application-oriented company that fully understands and analyzes the user's application background, application requirements, and application characteristics, and further perfects its key application technologies. To reflect the market, speed up the development of new application technologies, develop products that are truly suitable for users, and again expand the share of Tsinghua Unisplendour in the scanner market.

With the improvement of the scanner core technology, the enhancement of the corresponding scanner product function will be further improved. Tsinghua Unisplendony believes that the technology can only be fully implemented in practical applications to adapt to the diverse needs of users. Now, due to the expansion of scanner technology users and the increase in the number of users, users of different industries and types have different characteristics of the scanner products. Therefore, Tsinghua Unisplendour continuously improves the functions of its products, improves product performance, and satisfies The differentiated needs of different users, maintaining the strong advantages of Tsinghua Unisplendour scanners in the domestic market, occupy more market share. At the beginning of 2003, Tsinghua Unisplendour had already adopted an integration strategy, taking the "year of scanning application" as the development direction of Tsinghua Unisplendour. It not only provided simple hardware products for users who purchased scanners, but also provided a variety of personalized system solutions. The user selects on-demand, expands the process of sublimation application of the scanner technology and popularizes the process, and further develops the broader business field of Tsinghua Unisplendour scanners.

The long-term price competition in the scanner market has caused scanner manufacturers to lose their profit margins. Tsinghua Unisplendour firmly grasps the concept of “customer-centric and application-oriented”, and fully develops the information construction of industry users and enterprise users. Strive to meet the needs of users from pure product development to “product + solution + service” and further improve the corresponding service content. These are important ways for Tsinghua Unisplendour to achieve continuous business development, and also firmly consolidate Tsinghua Unisplendour's scanning. The status of industry leaders in instrument products and industrial applications continues to lead the development of the scanner market.

Application Scan Breakout

In 2002, the domestic scanner market, 1200dpi, USB1.1 interface, ultra-thin CCD, etc., became the mainstream of the market, 2400dpi, USB2.0 interface, TMA permeation also showed great potential for development, it can be predicted that in 2003 Scanner market, the technology will be further mature, optimized configuration, rich features, heart rate and personalized Design, user-friendly operation has become a new hot spot for scanner consumption. Tsinghua Unisplendour is a leader in domestic scanners and pioneered the market development strategy of building a new scanning application year. It has led the development of the scanner industry. Tsinghua Unisplendour believes that it is the owner of the domestic scanner core technology and has a strong product. Development capabilities and market expansion capabilities, in this era of user demand to determine the market development, only firmly grasp the user's demand psychology, take the initiative to create the user's needs and applications in order to walk in the forefront of the era, pilot navigation scanning the future.

The first step of Tsinghua Unisplendour's application of technology-sublimation scanning in 2003 was the brand-new version of OCR's new experience. Actually, OCR is what we often call text recognition software. Whether it is text or image, the files scanned and input into the computer by the scanner are all image format files, and cannot be processed directly in word processing software such as WORD. OCR software can scan the text manuscript through the scanner and convert it into a text format file for the word processing software to call. In this way, a large number of texts can be re-inputted and the work efficiency can be greatly improved. Tsinghua Unisplendour's new OCR XP authoritative version identification software has a recognition rate of over 99%, which is much better than the previous version. In addition, this recognition software not only can identify the printed body, but also has many excellent features that save the user peace of mind, such as support for color document input, automatic coloring of manuscripts, automatic recognition of the original layout format, etc., Ziguang scanner is bundled with the new version The OCR is even more powerful.

Following the identification of photographs, texts, and OCR characters, the second step in the advancement of Tsinghua Unisplendour's application to the application is to promote the popularization of negative film transmission scanning and hope to find new growth points for scanner consumption. In 2002, the film scan has begun to take shape, but its user base is still relatively small, most users are some special industries related to image processing, graphic design and printing. Tsinghua Unicom believes that with the maturity of scanner technology Perfection, the pace of popularization of family digital life is approaching, and this year will be a year when scanner scans have become widespread. At the same time, the growth in demand for film scanning also confirms the market trend of 1200 dpi resolution and 48-bit color depth scanners becoming mainstream products. Because the film scanning function imposes higher requirements on the resolution and color capturing capabilities of scanners, ordinary 600 dpi resolution scanners cannot obtain perfect image details and natural color performance on 35mm film. When the application of the scanner is very simple, it is to scan pictures, for web page production services or their own viewing, which for business users, but it is not enough. In order to solve this defect of the scanner, Tsinghua Unisplendry launched a number of high-quality scanners for film scanning as early as 2002, such as the Uniscan Uniscan B720, C720, A680, and B6400, covering all areas from high-end commercial applications to ordinary homes. Taking full account of the different needs of different users of the scanner, to provide users with a very personalized scanner application, open the new world of scanner applications.

Backed by application and backed by technology, Tsinghua Unisplendour not only broke through the bottleneck of the popularity of scanner technology, but also achieved a leading position in the scanner market. At the same time, it also provided a model road for the development of scanners in China. Innovation, on the one hand, has reached the domestic leading and mature application requirements in technology, and on the other hand, it has developed a variety of mature application products based on the user's various needs for scanner products, and has really started the application market of the domestic scanner industry. Leading the development trend of domestic scanner market and industry.

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