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More and more companies are beginning to design logos that represent the company's image. Their demand for advanced watermark papers is constantly increasing. This is not only because these high-quality papers with commercial logos can be produced quickly, but also because the printing service providers will win more trust and sales opportunities from customers when they use high-quality watermark paper for printing.
Dennis Rose (Spinner Printing's critic, company based in Carrollton, Texas) has been in the printing industry for seven years. He estimates that 95% of his clients are happy to use high-quality watermark paper because it Very precious and easy to identify.
Watermark paper helps customers create a powerful corporate image. The true watermark paper is very advanced and top quality, because they are manufactured at very slow speeds and narrow widths by special equipment. The fiber structure is very tightly combined with obvious characteristics.
Watermarked paper is suitable for representing the finely detailed brand image of a company. For example, Coca-Cola and Visa use watermark paper to produce special stationery, business proposals, business plans, press releases and newsletters. The products represent the company’s image perfectly to their customers, media and investors with high quality.
Rose always suggests using watermarked paper in a vendor-facing vendor's trademark or private document. He believes that there is a big difference between a contract without a watermark and a contract printed on high-grade watermark paper. If you want to show quality in your product and behave more professionally, watermark paper will be the best choice.
Small print companies can also use watermark paper to help customers create brands, not only to ensure high quality but also to ensure the consistency of trademark production. Since white, gray, and opalescent papers account for more than 95 percent of print production, it is important to maintain color consistency. In order to obtain an exact match of color, printing companies rely on watermarked paper to ensure consistency of color between each batch of prints.
For example, when printing a letterhead paper for a famous company, watermarked paper is used, and printing is carried out in two colors. In the course of each printing, attention is paid to the same process operation, and finally a very perfect result is achieved.
The customer is very satisfied with the final results displayed by the watermarked paper. The specialization expressed by the watermarked paper has been confirmed on the letterhead printed by Jenkins & Gilcrest (one of the largest law firms in the Dallas area). The elegant and professional style has a high rating.
Rose said: “Printing with watermarked paper does not necessarily require expensive printing equipment, but it can satisfy customers through the highest quality services provided to customers. Finally, customers can not only get high-quality prints, but also can get them through technology. The appearance characteristics of the product are improved, such as metal stamping techniques, one- to five-color printing processes, and the like.
Supporting equipment can also bring more business to the printer. For example, when printing corporate letter paper on watermarked paper, printers can seize the opportunity to increase sales and produce matching envelopes, business cards or membership cards. There is no doubt that the more production, the more profits will be obtained.
For customers, the watermark paper symbolizes credit, quality and consistency. For small printers, they are the biggest beneficiaries of watermarked paper. Thanks to its excellent quality assurance, it increases customer trust and sales opportunities. In short, watermark paper helped the printing industry expand its market.
Attached: The watermark paper history watermark paper is so named because paper is made when the moisture content in the paper is 90%. This is not a new technology. As early as the thirteenth century, the Italian paper maker carried out the papermaking process. Improved, simple design of the screen surface, making paper fibers in this area more dilute in other parts, this part of the paper will form a certain pattern, in order to mark the source of paper production.
By the middle of the nineteenth century, papermakers had mastered a new technology for creating shadow watermarks. They used fine wire mesh to bind a certain pattern to the papermaking paper. During the formation of the paper, more of the pulp is accumulated in the part of the fine-grained screen, so that a fine pattern is formed using the difference in the transparency of the different portions of the same sheet. The former is more suitable for creating elaborate and complex patterns, while the shadow watermarking technique is often used to represent large-area handwritten characters or images.
With the popularization of watermark technology, more and more papers contain some permanent information, which is of great value for the academic research of historians. Experts can infer the age and cause of the events described on these papers based on the content of the watermarks, and use this information to confirm the reliability of books, map stamps, or other printed materials.
(Watermarked papers initiate quality, loyalty and sales opportunities)
December 20, 2023