With the concept of healthy life becoming more and more popular, many people also regard fitness as a fashionable lifestyle, and fitness clubs and fitness coaches and other professional fitness methods are also favored by consumers. Gadiel Professional Baby Booster Seat Zhejiang Lamon Technology Inc. , https://www.baby-chair.com
The national fitness and fitness industries are enjoying the enthusiasm. At present, there are about 10,000 fitness clubs in China and over 20,000 small fitness studios. Taking into account the higher unit price of private lessons and the upstream and downstream fitness industry, the actual space of the industry will reach or even exceed 50 billion. In 2015, the fitness market in China increased by 14%, the number of health clubs increased by 20%, and the number of national certified trainers increased by 77%. (Source: Shen Wanhongyuan Research)
With the further improvement of our people’s fitness awareness and further maturation of the business model of the gym, China’s gym market is expected to maintain steady growth, and it is expected to maintain a compound annual growth rate of 12% in the next five years. By 2020, the gym market will reach RMB 123 billion. yuan. 
A woman holds up half the sky in the fitness industry
1. Policies are good, and mass fitness is a national strategy.
In 2016, the General Administration of Sport of China and the State Council promulgated the "13th Five-Year Plan for Sports Development" and "National Fitness Program (2016-2020)" respectively. The target is 700 million people who participate in physical exercise once or more per week. The number of people who regularly participate in physical exercise Up to 435 million, the total scale of sports consumption reached 1.5 trillion yuan, etc., making the national fitness team a national business card.
2. Consumption upgrades have encouraged fitness.
Women’s health concerns and all kinds of derivative needs, such as dieting, lipid-lowering, body shaping, and social needs have made fitness a hot topic. According to Nielsen’s data analysis, the proportion of women in Chinese gyms has exceeded 72%, and women’s exclusive There are endless bodybuilding institutions. Fitness groups also extend from young men to white-collar women, middle-aged people, obese people, middle school students, postpartum women, etc.
Cross-category integration, diversified interaction
China's fitness industry, membership + private education accounted for more than 90% of the income, but in foreign food, supplements, weight loss, clothing and other equipment accounted for more than 70% of the total revenue, is the future development trend of China's fitness industry.
Asia Ladies - As the only event in Asia focusing on women's sports and fashion lifestyles, it will create a platform for communication and learning in the fitness industry. It welcomes hot fitness, enjoys running, fashion life, popular courses and urban trends in an open manner. Brands gather together here, cross-border marketing, and diversified interactive experiences.
The first Asian women's sports and fashion show site has more than 50 thematic activities, combined with running lifestyle, fitness yoga, healthy eating, and fun fashion lifestyle. It also fulfills the audience's personal experience and also realizes the promotion and promotion of exhibitor brands. 
Asia Ladies Exhibition Site 
(AVIC Fitness at Asia Ladies Exhibition)
Asia Ladies2018 will continue to publish the series of online and offline events throughout the year on the basis of the continuation of the “Women's Exclusive Events + New Trends Trend Release + Fashion Lifestyle Experienceâ€.
Introduce city marathon events, trendy food festivals, music festivals, and fashion bazaar-type activity resources, and combine cross-border cooperation among exhibitors of all categories to enhance brand appeal. Together, they promoted the collision and integration of social organizations and niche cultures and presented the fashion culture lifestyle of the “her culture†to the public. 
(oncycle at Asia Ladies show site) 
Industry Discussion and Expectations of Asia Ladies
Recently, Xiao Bian visited 200+ fitness institutions and personal education studios in South China, and successfully invited more than 120 fitness organizations to participate in Asia Ladies2018 - The 2nd Asian Women's Movement and Fashion Show, with the responsibility of various fitness institutions. People and coaches discussed the development direction of the industry, and several industry benchmarks also discussed the views and expectations of Asia Ladies:
Ji Hongchao, Marketing Manager of AVIC Health & Fashion Group:
The first Asian women's sports and fashion show in February this year was also the first time for AVIC to participate in the exhibition of the local fitness industry. The first exhibition brought together many well-known sports fashion brands at home and abroad, changed the single exhibition mode of traditional exhibitions, combined stage performance with full-scale experience and interactive links, passed the concept of sports as fashion, and also demonstrated the contemporary women’s pursuit of a healthy life. , And internationalization of the new definition of female charm. Asia Ladies, as a trend indicator for the women's sports and fashion industry, hopes to get better and better and looks forward to cooperation.
Julu fighting CEO Jiang Haolong:
Fitness is definitely a sunrise industry. From the time you understand it to familiarity, you will eventually integrate into your own life. It is still in the development stage. Market demand has grown faster, but fitness clubs have grown faster. The emergence of Asian women's sports and fashion shows is to guide the healthy development of the fitness market. We can also use this platform to attract more members.
Zhang Tianze, director of fitness marketing at Europa:
The domestic fitness industry is now in a period of rapid development. The rapid development of capital has led to fierce competition, lack of industry-standard companies, lack of craftsmanship, and excessive staff turnover. It also takes 3-5 years to settle. It is hoped that Asia Ladies2018 will introduce more quality fitness industry content, such as: global popular curriculum experience, signing contract, excellent gym case demonstration, etc., which will enable the cross-border integration of the fitness industry and other industries to achieve win-win results.
Liu Weihui, founder of FourOne's comprehensive physical fitness, is currently experiencing rapid growth in the fitness industry, which is both an opportunity and a challenge. As the level of consumption continues to escalate, people are investing more and more in fitness and leisure and entertainment, so the overall trend is very good. The challenge lies in the current economic downturn in the fitness industry, which has led to a reduction in overall spending power, a reduction in the frequency of customer visits to stores, and an increase in the difficulty of business operations. There is a lack of industry-level certification of practitioners. But overall, I am very optimistic about this industry, mainly to see whether the operating characteristics of the various gyms are accepted by the market. The first Asian Women's Sports and Fashion Show is still very focused on the fitness industry. The interactive experience courses in the fitness classroom are very eye-catching. I hope that the organizers can adhere to the beginning and the better!
HIFIT fitness center head Harry:
At present, the domestic fitness industry has the phenomenon of uneven levels of coaches and diversified courses. It lacks a communication platform and hopes that the next exhibition will introduce more internationally renowned courses and organize some fitness events to attract more industry participants to the exchange.
Yue Zhang rabbit shop manager Zhang Jian:
The health industry is now the trend of fitness development. The state also emphasizes the fitness of the entire people and is optimistic about the fitness industry. However, traditional fitness is too much and the competition is too strong! We hope that Asia ladies can provide a platform for resource integration, strengthen the promotion of fitness and organize a fitness exchange conference!
2018 Invited to make a group tour list 
(names not listed in order)
On the road
Asia Ladies 2018 will continue to launch a series of online and offline events throughout the year on the basis of the continuation of the “Women's Exclusive Event + New Trend Trend Release + Fashion Lifestyle Experienceâ€.
Introduce city marathon events, trendy food festivals, music festivals, and fashion bazaar-type activity resources, and combine cross-border cooperation among exhibitors of all categories to enhance brand appeal. Together, they promoted the collision and integration of social organizations and niche cultures and presented the fashion culture lifestyle of the “her culture†to the public. 
December 28, 2022