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Commodity packaging, in addition to being subject to packaging specifications, must also comply with certain social ethics. In the process of establishing a socialist market economic system and realizing two fundamental changes, commodity packaging faces many opportunities and challenges. The goods package described here is in a broad sense, covering all aspects of the package. This article proposes a superficial discussion on the moral orientation of commodity packaging.
First, morality is weakened, and the behavior of “deficiency†in commodity packaging is shocking
Commodity packaging not only has the function of protecting and storing goods, but also has the advertising effect of introducing products, propagating brands, and inspiring consumers to purchase desires. Therefore, commodity packaging must comply with social ethics and must abide by certain morality and norms. In recent years, while China's merchandise packaging has achieved great success, the "deficiency-in-use" packaging that has emerged is also dizzying. It is even more shocking.
1. Those who flock to the crowd, there are. To supermarkets, to buy back the “gold bars†that are exquisitely packaged and not too low in price, they open up to see the processed sweet potatoes, and their net content is also insufficient. This "excessive packaging" carries a large amount of hypocrisy. There are common noodle cakes, one fried and one branded, one yellow and one white, actually known as the "marriage cake"; what else is "a river flowing eastwards" and "rabbits don't eat nest grass" are touched. No name for the mind. Commodity taking "foreign names" has become a kind of fashion, and it is almost flooded in China. Walking the streets or entering the mall, the bizarre "foreign name" will make you dizzy. Foreign brand name, foreign company name, foreign brand name, foreign food name and foreign clothing name can be found everywhere: Turning on the television and radio foreign names in the radio program is hard to hear. Such as Jagerman, Violet, Youngor, Hyegps, Kaida and other clothing names; as for those full-fledged Claas, Miao card, creme frame, vitamins, gold pie, Mona, Venus, Chido Cookies, quizzes, and more... If there is no explanation, who knows that this is the name of fried crusts, fruit, cookies, drinks, beauty creams, beauty salons, and shops. There are also some ridiculous names that are not in the West and cross-country hybrids. Such as St. Peter's Hotel, Caesar's Hotel, Maria Beauty Center, Socialist Nightclub and so on. What is worrying is that this phenomenon is infiltrating and expanding into China's famous brand. According to one document, China’s “Top Ten Shoes King†accounted for more than half of the foreign names. Among the 15 famous brands of bicycles, foreign brands are already half the country. The phenomenon of grandstanding in commodity packaging not only misleads consumers, impairs business ethics, but also does not conform to the national qualities of the Chinese nation, which it cherishes itself and abides by its integrity.
2, the pursuit of sensory sensation, there are. When purchasing a “Simmons†mattress, it was a huge half-naked young woman on the mattress that was in her eyes. Buying a pair of women's socks, the "fat breast arm" on the packaging bag makes people feel uncomfortable. Some booksellers, authors, or editors disregard social morality and make profits only. They make articles on the cover design of the book and do things on the name of the book. For example, change "Dream of the Red Chamber" to "Story of a group of men and a group of beautiful women", change the "Water Margin" to "The Legend of 105 Men and Three Women" and change "Journey to the West" to "A monk's "Aventure", the "Three Kingdoms" was changed to "Three Widows," and "The West Chamber" was changed to "stealing love." Some book titles are full of “erotic†tastes, such as “sexualityâ€, “everyone plays me, I play menâ€, “wild-bedâ€, “saolai waves go†and so on. There are also some titles that are detrimental to social fashion and social ethics. Such as "I am your dad", "I am a rogue I'm afraid". Even books with very serious subject matter, in order to increase the number of prints, are not hesitating to reduce the style to meet vulgar interests. For example, there is a book titled “The Four Most Attractive Men†on the book stalls. It attracts a lot of young boys and girls. If you look for a book, it is a book that introduces horses, grace, columns and Si’s. A political reading of the life story of the attractive man. The book is a special commodity and it is a spiritual food. The title of the book is the crowning touch to the book. It has a high degree of generality. At the same time, it contains the charm and deep meaning of the beauty. Through it, you can imagine the content and the plot of the book, and you can feel the taste and quality of the book. The kind of commodity packaging that aims at profit-taking to tease consumers is a violation of the public interest.
3, deception tyrants, there are. Give people, companies, factories or shops, hotels, or home-grown brands an easy-to-remember, easy-to-remember, friendly and down-to-earth name that reflects the ethical quality and cultural quality of the packagers of goods, and the availability of producers and operators. Not so. There are so many king tyrants on the street and the emperor leans forward. The name of the store and the name of the goods are dominating and some are also called emperors. For example, TVs have "Color Domination", "Super Speedmaster" and "Drawing King"; watches have "Tianba", "Sea tyrants" and "Overlord Flowers"; air conditioners have "cool tyrants"; computer learning machines have "Little Overlords" ". The prince of the emperor is too numerous to enumerate, such as the Imperial Restaurant, Emperor Hotel, Wang Zhongwang Ballroom, Royal Club Nightclub, Regal Street, even the dumplings of betel nut, rice noodles, cakes, and bread all weigh in. This is nothing more than the expansion of a hedonistic consciousness, the stimulating of potential individualism, and the glaring weakness of human nature in order to stimulate and attract customers. Little do they know that most customers are deterred by "king" and "hegemony". They prefer the graciousness, auspiciousness, purity, and affection of Master Kong, Wanjiale, Little Swan, Wahaha, and Hongdou.
4, name is not true, there are. Commodity packaging should strictly comply with the procedures and requirements for the packaging of goods. Producers and operators must consider protecting the legitimate rights and interests of consumers when they provide goods to consumers. The price, purpose, origin, specification, grade, main ingredient, production date, expiration date, inspection certificate, instruction manual, content and scope of the after-sales service and service of the goods mentioned on the package must be consistent with the packaged goods. . Some of the commodity packaging nowadays either lacks comprehensive information or is inconsistent with the content; it is either evasively introduced or intentionally misleads consumers. After the consumers buy the goods, some quality is not guaranteed, some after-sales services are not available, and some are inconsistent with the quality and quantity.
5, damage the national feelings, there are. In some commodity packaging and commercial advertisements, there have also been violations of national sentiments and ethnic customs. Some manufacturers have printed Japanese and U.S. national flags on primary school children's clothing or certain cultural shirts; some packages have hurt the feelings of ethnic groups in a particular ethnic area; others have spoiled the language of the Chinese people. The idiom comes first. For example, selling a car has a lot of fun, while selling a drink is a pride, a seller’s clothing is a hundred-million-pound, a bottle of wine is drunk, and a drunk is the most drunk. Water heaters "bathing (desiring)" has been riddled with an illusion, some schoolchildren are mistaken for the truth, really endless trouble.
(to be continued)
Commodity packaging, in addition to being subject to packaging specifications, must also comply with certain social ethics. In the process of establishing a socialist market economic system and realizing two fundamental changes, commodity packaging faces many opportunities and challenges.
March 05, 2019