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After joining the WTO, those foreign enterprises with considerable strength will gradually enter China, and the accelerating pace of Chinese companies' integration with the international community will also make the advantages of foreign printing and publishing companies with rich international experience more obvious. They will use their strong advantages in capital and scale to gradually infiltrate into the domestic publishing and printing industry, and eventually squeeze, delay or even swallow up some of them when the time is ripe. The printing industry in Shenzhen has risen rapidly and has developed rapidly. At present, China's largest printing center - China Business Rotary Printing Center has been launched in Shenzhen. This is currently the largest printing center in China. According to industry experts, the gap between China's printing industry and foreign printing industry is mainly in three areas: scale and strength; capital and technology; market development awareness. According to expert analysis, the long-term planned economy model has resulted in industry barriers, fragmentation, and a single function, which has seriously affected the capital operation and industrial expansion capabilities of the printing industry, making the printing industry in China present a “small and scattered†situation as a whole. In stark contrast to this, many large foreign printing groups are composed of different publishing capitals. Under the macroeconomic planning, market subdivisions will be emphasized, which will not only benefit the advantages of publishing in various categories, but also avoid the loss of others, which is conducive to scale formation. economic. It is reported that foreign printing industry generally has a long operating history and rich publishing experience, forming a set of effective management systems and business operations. These companies generally have strong economic strength, and the degree of specialization and quality of personnel are high. Their management training standards, focus on market planning and brand management, emphasizes the operation methods in line with international norms. After entering the WTO, these powerful enterprises will gradually enter China, and the pace of Chinese enterprises' integration with the international community will accelerate, and it will also make the advantages of foreign printing and publishing companies with rich experience in international operations more obvious. They will use their strong advantages in capital and scale to gradually infiltrate into the domestic publishing and printing industry, and eventually squeeze, delay or even swallow up some of them when the time is ripe. Faced with challenges facing the world, senior professionals believe that printing companies should currently focus on solving the following problems: The prerequisite for competition with foreign printing industry is that the domestic printing industry must establish a modern enterprise system; Secondly, it must increase the intensity of reform and opening up. Joint ventures, the introduction of foreign investment, really no vigor of the company, let it go bankrupt, closed down or zero set up to pay management company paid management, and to digest personnel into competent enterprises. Shenzhen printing companies must speed up adjustments and reorganizations to make enterprises more scientific and standardized. In addition, improving the quality of personnel has become an urgent task. The accession to the WTO marks the big stage for China's printing industry to enter the world's printing market. More advanced printing equipment and printing technology will enter the country. Therefore, it is urgent to increase the quality of printing professionals. To this end, Shenzhen printing companies should fully realize this problem and play the role of industry associations. While introducing new technologies and equipment, the company organizes relevant personnel to visit and study advanced printing companies at home and abroad to organize various new technologies and new products. Equipment learning classes, coordinate the company to carry out pre-job training, so that new knowledge and new technologies are quickly and universally applied to printing companies. Although “dance with wolves†requires courage, some experts pointed out that due to problems in language, prices, policies, etc., the printing industry still has a buffering force for a period of time after its entry into the WTO. Shenzhen printing industry must seize this rare golden time. Segments, accelerate adjustment and development.
December 24, 2023