How to design a commercial bag product that is most outstanding and reasonable

Business bag is different from the general concept of packaging, has a strong liquidity, as a mobile "propaganda", has become an effective means for companies to promote themselves.

Classification of commercial bags

According to different uses, commercial bags can be divided into commemorative, advertising, special-purpose, gift-type several. Commemorative commercial bags are the most common at exhibitions and special events. These bags can not only reflect the organizers, but also better publicity for exhibitors. Advertising commercial bags are made by the manufacturers themselves, highlighting the manufacturer's logo, name, advertising language, etc., and accompanied by vivid colors. This kind of business bag is used in conjunction with product distribution, or delivered to people through exhibitions, press conferences, and other forms. It is also a commonly used method. The special-purpose business bag is universal, for example, the bags printed by major shopping malls are designed to show only the signs, names, addresses, and telephones of the shopping malls. The various types of products used in shopping malls can make the reputation of the shopping mall more in-depth. . Some publishing units also have similar bags, mostly appearing in book fairs, new books, and other occasions.

With the rapid development of discretion in the gift industry, there are various gift papers and gift bags on the market, and paper gift business bags with different specifications have met the market demand, facilitated people’s lives, and played a role in conveying sentiments. .

Business bag performance

The design of the commercial bag is a graphic design, but the image is not only flat but also deformed. Semi-abstract, abstract, etc., a variety of graphic expressions, a composition of multiple ideas, a variety of creative applications. No matter what kind of performance techniques are used, it must eventually reach publicity. Establish the purpose of corporate and product image.

1. Painting style representation

The application of painting forms is most common in the design of business bags, whether it is painting, freehand drawing, or watercolor. Crayon drawing. Spray paintings, stick figures, comics, etc., can all represent the role and style of business bags. Painting form expression technique applies to department stores. Food stores, clothing stores, exhibitions, etc. The business bag designed using this method of expression not only has a prominent theme, but also has vivid colors and rich taste and meaning.

2. Photographic expression

The use of photographic works to design business bags is both simple and effective. Photographs can be single-framed or multiple collages; they can be advertising photography, movie stills, or stars. The photographic form of expression applies to department stores, advertising companies, gift shops, clothing stores and other occasions.

3. Calligraphy form expression

Using text is an important form of business bag design. The placement of the font, the change of the font, the contrast of the font color and the background color are all particularly important, even if the simple monochrome design is no exception. Calligraphy style expression is a seemingly simple design technique, but it is not easy to obtain superior design results, because to make the monotonous texts look simple and lively and fresh, they cannot be separated from each other. The designer's unique ideas and color applications.

4. Corporate Logo Form Performance

This is a direct expression of propaganda to promote the image of various industrial and commercial enterprises. The design of the business bag, especially the design of the bag in the form of a logo, can have only one logo, and can also design multiple logos in a repeated manner, or arrange the logos as regular shading, or change the logo color, and use different textures. Pattern. We must strive for harmony in the matching of colors, and strive to be outstanding in unity.

5. Pattern form

The use of color, color segmentation, and flower designs such as figurative or abstract patterns to design business bags is not only full of new ideas and sense of the times, but also a style of expression with individuality. Patterns of expression can also be applied to department stores, exhibitions, art galleries, and other occasions. Design should be complementary to the color, contrast relationship and the proportion of division, the pattern should be concise, the text placement should be decent.

Business bag design before printing

When designing a business bag, it is not only necessary to consider the ideological, authentic, and artistic aspects of advertising performance, but also to take into account the characteristics of the printing process in order to improve the performance of advertising. Business bag design should pay attention to the following issues before printing.

1. Open number of paper

Unsuccessful design drafts and excellent results can also lead to waste of paper. Therefore, the designer is best equipped with a sheet of paper to open at hand, for reference.

2. Type of paper

When designing commercial bags, care should be taken to properly select the type of paper. For example, a commercial printed bag with color printing can use single-sided coated paper, and the amount of paper can be reduced. In addition, clever use of different textures on the surface of the paper, according to the design of the content of the different choice of cloth paper, egg paper, glossy paper, etc., in order to achieve better design and promotional effect. Many commercial bags are used outdoors. In addition to the selection of durable, high-quality paper, printing also requires the use of high quality inks that are not easily discolored.

3. Image processing

Prepare a plate-making picture, and enlarge or reduce the size of the manuscript by the size of the original. According to design needs, unnecessary content in the picture is cropped or hollowed out.

4. Color design

Designers should have a printed chromatogram on hand to use when choosing colors. Design colors should be yellow and magenta as far as possible. The combination of green and black colors will reduce the use of spot colors to avoid increasing costs. In the design should also avoid using a large area of ​​dark colors to do the background color.

5. Text design

Avoid the use of italic and overly small texts when designing text; use the anti-self characters if the font size is smaller: the font size of the bold font should not be too small. In addition, the text on the light background should not be designed to be anti-white, and the text color on the dark background should not be too dark.

6. Matching with finishing

When designing commercial bags, the requirements for post-press processing should also be considered. For example, the surface of the commercial bag should be covered. When designing, large-area dark colors should be avoided as much as possible to avoid excessive bubbles during film coating. Obviously, it affects the beauty of the business bag.