Material design in packaging

Material is the material carrier of packaging, and it is the material basis for reflecting design ideas. Missing material. Any perfect design can only become the ideal of the Emperor's new clothes. With the help of suitable materials, the creative style of packaging can be fully expressed.

[Key words] Material, packaging, overall expression

With the rapid development of the national economy, material wealth is greatly enriched, prompting people to have higher requirements in terms of aesthetic awareness, consumer outlook, and values. Packaging design can not be confined to the conventional design methods and obsolete consciousness. Modern packaging design should pay more attention to the development and innovation of materials. With the continuous advancement of industry and science and technology, the variety of materials has become richer and varied, providing designers with a variety of material foundations. It not only dissolves the abstract, exaggerated and distorted artistic concepts of modern art in packaging materials. It also allows packaging designers to have a higher freedom of choice in their creation. Packaging materials design has become the most attractive and most inspiring art in modern design; it has become the most important design method for modern designers to expand their design ideas and keep up with the pulse of the times. Therefore, a good designer must have the ability to control the material. It is a prerequisite for creating a unique style.

First, the relationship between materials and art

The purpose of designing as a person's creative activity is to satisfy people's material and spiritual needs and improve the quality and quality of life. Undoubtedly, the design should be conducted in accordance with the laws of the United States. People will never stop pursuing the ideal life, so they will never stop pursuing beauty. For artistic behavior, materials are both visual and tangible materials, as well as invisible and odorous invisible materials. Even our ideas and ideas can be defined as the medium of artistic expression.

Packaging is a combination of shape, color and material. The material used as a carrier of packaging plays a role that cannot be ignored in the development of the entire packaging. The product content itself, whether it is solid or liquid, must be packaged to make it three-dimensional. This three-dimensional shape changes with the packaging methods and packaging materials and passes through the human senses. A kind of psychological feeling passed to people, edifying people's sentiments. It is a unique human endowment and wisdom. It comes from the strong needs of the human mind. Therefore, it has been extremely concerned by consumers and has also attracted the attention of designers.

For thousands of years, China's long tradition of national culture has formed a unique oriental style. Many traditional packaging has always been loved by the world. Ancient packaging materials are taken from nature and manufactured, and the perfect combination of form and function is the simplest natural packaging material. They discovered many natural packaging materials from their natural surroundings: wood, rattan, grass, leaves, bamboo, stems, and shells. For example, the dumplings for the Dragon Boat Festival are made of glutinous rice wrapped in fragrant lotus leaves. The shapes are unique triangles and are tied with string lines, which is very beautiful. There are lotus leaf meat, hoist wine, bamboo rice and so on. In addition to these, hemp, wood, leather, etc. are often used as packaging materials. China is the hometown of silk, and silk is also used as a packaging material to make brocade bags and boxes. Many traditional packaging materials have continued to this day. For our packaging design today is still a great reference.

With the rapid development of science and technology and the wide application of computer technology, the fundamental changes have taken place in the development process, manufacturing process, sales process and use process of packaging design. At the same time, revolutionary changes have been driven in the design of packaging materials. This has broken the boundaries between materials in the traditional arts category, and has gradually become integrated. The spatial composition of materials and the artistic expression of material textures are no longer monolithic. With simple protection and promotion functions, they have become broader and more diverse. Deep direction development. In the design process, whether it is a natural material or a man-made material, it is no longer a traditional property of the material, but also gives a new spiritual connotation.

Second, the relationship between packaging and materials

Any works of art are constructed on the basis of materials. In the whole process of packaging design, materials are the material basis of all links. Therefore, we use integrated materials to define the design language, which is based on the “harmony between man and nature”. From design to materials, the way of thinking from materials to design provides infinite possibilities for artists, and it also gives rise to the aesthetic features of comprehensive materials.

The material in the designer's eyes can be full of emotions. Due to the characteristics of the material itself, the texture of the surface is made more pleasing by artificial treatment: smooth materials have smooth beauty, rough materials have ancient appearance, and soft materials. There is a feeling of skin... This association is enough to trigger the birth of a good design work. Due to the rich and varied choice of materials, it also determines the flexible design of packaging.

There are two types of packaging materials: one is a natural material (such as wood, bamboo, rattan, etc.), and the other is an artificial material (such as plastic, glass, metal, etc.). Different materials have different aesthetic characteristics, and they give people different visual and tactile sensations. Designers understand the types of materials and also pursue the aesthetic feeling of materials. In general, people's perception of materials is determined by a series of factors such as texture, texture, luster, and feel of the material itself. The visual beauty caused by different materials is also different. Such as heavy material, giving a steady beauty; light material gives a romantic beauty; rough material gives the original beauty; smooth material gives a luxurious beauty. Because of the difference between the material's own characteristics and its own language connotation, different visual effects are created. (to be continued)