Packaging culture to pursue efficiency and function

The goal is aesthetics, which is a combination of interior design and packaging engineering. Therefore, it is a combination of technology and art. At the same time, it integrates the human, material, and environmental factors in the process of use, especially the combination of packaging materials, modeling, and illustrations, and reflects the image of artifacts. Moreover, because the packaging's external interface appeals to human vision with a direct, artistic image, it can guide people's consumption choices and improve fashion consumer tastes in commodity marketing activities.

Packaging culture form. Packaging culture form can be understood from three levels

The first is the artifact layer, which is the sum of packaging design activities, is a product form that can be perceived, grasped, has a material entity, and also forms the basis of the entire packaging culture, and is primarily aimed at marketing. The creative activities of comprehensive social, economic, artistic, and psychological factors reflect people's perception of and degree of creativity as a unity of creation and aesthetics, as well as the level of development of productive forces at a certain social stage.

The second is the institutional level. Packaging design is a kind of socialization activity, and in the long-term production process, it has formed policies, regulations, standards, and procedures that are guaranteed and promoted. Social system norms are established in the organization and management. Although they are not directly related to cultural resources, their nature and development level are ultimately determined by the way in which people and cultural resources exchange energy. The third is the spiritual and cultural layer. The spiritual culture is the value concept, thinking mode, and moral sentiment cultivated by human beings in the social practice and consciousness activities for a long time. The packaging culture will specifically reflect people's requirements, desires, emotions, perceptions and judgments in the process of purchase and use. At the level of the above-mentioned three-tiered cultural structure, the artifact layer and the institutional layer are exposed to external material forms and are easily grasped. The spiritual and cultural layers are reflected in the psychological depths of individual individuals and groups and are difficult to grasp. In the study of packaging culture, we must conduct dynamic research from the interaction of the multi-dimensional structure of cultural forms, so as to correct our understanding of the point of view, a more profound understanding, grasping the consumer mindset of the packaging design market, and guiding our design practice. The functional value of packaging design.

The functional value of the three packaging design in cultural sense can be viewed from different perspectives. Here it mainly refers to the relationship between human and things, the relationship between the environment formed by things and objects, and the relationship between humans; it is to adapt to the requirements of nature and society to the structure. This is embodied in the analysis and analysis of the two major goals of packaging in the circulation process: protection of products and promotion of product sales. First, use. Reasonable use can improve the value of packaging products. Whether it is a large appliance or a small daily necessities, the rationality of the packaging must be taken into consideration, and the physiology and acceptance requirements of human beings in ergonomics should be met, so that consumers can experience Packaging improves lifestyle and quality of life. At the same time, people's creative thoughts and design motives will be promoted through the actions, experiences, and experiences of the self-action accumulated in the process. Second, transportation. Transportation, including the movement of packaging products during manufacturing, storage and sales, such as reasonable form size and quantitative assembly, will affect the energy efficiency of the packaging process. This function requires a certain choice of materials, materials, dimensions, quality, and shape of the packaged product. Third, marketing. Mainly include regional agents, retailers to promote the sales of the purpose of the activities carried out, requiring the packaging to facilitate store and shelf storage, packaging containers can be easily used for turnover.

Source: Shenzhen Printing Network