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Since the trademark mark is a symbol of a company, all visual communication design of the company must be based on the trademark mark as the core element. Improper use and arbitrariness in the design of trademark logos can cause negative effects of distorted trademark logos, and even give people a misunderstanding of counterfeiting, thus weakening the public’s perception of corporate image. Therefore, in order to establish the authority of the use of the regulations for the systematization and standardization of trademark marks, various media have a unified propaganda effect, so that the company's business philosophy and spirit can be more accurately conveyed. After the preliminary design of the trademark mark is completed, it must be standardized and refined. Production. The standardized production procedure is as follows:
First, the standard mark of the trademark mark
The standard ratio chart is mainly for the numerical analysis of each line in the graph.
(1) Jiugong grid marking
The trademark marks are arranged and depicted on square grid lines to illustrate the location of the plane space, the line width, and the length. According to different sign forms, it can also be expressed in the form of a word.
(2) Proportional marking
The proportion of each part is marked by the overall size of the graphic as a standard for reproduction, enlargement or reduction
(3) Arc and angle marking
On the premise of quantification, the use of compasses, protractors and other tools to mark the curvature and the angle of the line drawing and correct position.
Measures to reduce the size of trademark marks Trademark marks are often used in applications that shrink in size so that they are suitable for printing on business cards, envelopes, stationery, labels, and other items. This is often due to shrinking too small, so that more complex and delicate graphics blur or stick together. Therefore, in order to ensure that the signs remain visually identical after zooming in and out, it is necessary to make provision for the use of the mark to reduce the use of the mark, to prevent arbitrarily reducing the damage to the original style; or to make a revision in advance when the mark is reduced, and to adjust the line rent and detail. Variant design.
Second, the trademark logo design variants
Due to the wide range of applications of the trademark logo, in order to be suitable for various media transmission methods, it is often necessary to make various variant designs of the logo. The design variants of the logo are based on the principles of design concepts and standards that do not impair the original logo. They use line thickness variations, positive and negative shape changes, physical changes to linear bodies, and moire patterns, color and black and white conversions. Changes and other methods enable the trademark mark to be flexibly used in various public media to achieve a high degree of extension and expansion of the means of dissemination.
Source of information: pack.cn
Section 2 Standardization of Trademark Marking
February 25, 2024