Under the new round of consumption upgrade, the Oriental Baby Love and Capital will join forces to step into the fast lane of early education development.

"Why do infants and toddlers from 0 to 6 years old need early education, how to educate?" Because of this problem, in October 1998, Jia Jun and her team led the creation of Oriental Baby, and proposed the concept of early education in China from 0 to 6 years old. To make the domestic early education industry market more subdivided and specialized, and develop a curriculum suitable for the law of physical and mental development of infants and young children aged 0-6 years in China. On March 16, 1999, Beijing Oriental Baby Infant Consulting Co., Ltd. officially opened its business. The first Olympic Center for Infants and Toddlers, which is located in the Beijing Olympic Sports Center, was officially launched. Since then, China's early childhood education industry for children aged 0-6 has begun to make new changes.

brand introduction

Oriental Baby is a leading Chinese early education brand under the Beijing Oriental Baby Infant Consulting Co., Ltd., focusing on the key period of growth for children aged 0-6, based in Beijing. Dongfang Aiying is the first to propose the concept of early 0-3 years old education market in China. It has created the first stage of 3 months old age and mixed age education in China, and developed 6 stages suitable for infants aged 0-3 in China. , 9 major categories, 31 interactive early education courses and a cuddling bear family interactive early education product system for 0-36 months of infant and child monthly growth education. Committed to the 100% growth of children's critical period, promoting children's comprehensive development in the five major areas of sports, fine movements, language, cognitive ability, and social.

As a national standard setter for children's assessment, Dongfang Aiying has a completely independent research and development course system and a perfect training system for early education practitioners. It has developed the industry's only interactive multimedia teaching system and launched the industry's only family-aged extension product by month. Form an ecological closed loop of the early education industry. After 19 years of development, Oriental Baby has opened more than 800 early childhood education centers and nearly 100 daycare centers in more than 300 cities across 31 provinces, with 2,100 classrooms, which have become the most widely grown children in the country. Scientific development agency.

Hug bear early education hall

The Husband Bear Early Learning Center was established in 2015. It focuses on the community and provides a growing-of-care service for children aged 0-6, which is accompanied by parents. It solves the current lack of experience in parenting after 80-90, and has no time from Monday to Friday. With children, the contradiction of intergenerational education, the lack of rigid needs such as baby playmates. The Hug Bear Early Education Center serves the community and can continue to provide professional, convenient and caring growth hosting services on weekdays and holidays.

Oriental Baby Research and Development Center

Cooperation with top professional research institutions at home and abroad, including the World Health Organization, the US PAT National Center, LAMAZE International Organization, Musikgarten, McGhee Education International Education Group, Chinese Academy of Sciences Psychology Institute, Beijing Normal University, Beijing Maternity Hospital, etc. The top professional organizations at home and abroad have introduced the most cutting-edge educational concepts at home and abroad into the Oriental Baby-friendly Classroom and combined with the professional experience of tens of millions of lessons in 17 years to develop the most suitable breeding and maternal for the Chinese and Korean infants and young children. Infant, comprehensive development, music, English and other courses, and through a safe, clean, educational environment and highly caring professional teachers, to provide customers with unique contact value and perfect consumer experience. In addition, the Institute of Psychology of the Chinese Academy of Sciences has cooperated with the Institute of Psychology for 10 years to develop and evaluate the “Evaluation Standards for Physical and Mental Development of Children 0-6 Years (China)”, which fills the blank of the assessment of the physical and mental development of children aged 0-6 in China, and is a Chinese family and early education institution. The professional evaluation agency or related workers provide evaluation criteria, diagnostic indicators and analysis basis.

development path

summary

In the next few years, China's early education market is expected to usher in a period of rapid development. The comprehensive two-child policy will bring a new round of industry development potential. The number of newborn babies is expected to exceed 17 million per year. In January 2017, the State Council’s “Opinions on Encouraging Social Forces to Establish Education to Promote the Healthy Development of Private Education” is open to early education. Attitudes have provided favorable policies for the development of the early education industry; the consumption concept of the new generation of parents after 80 and 90 also gave birth to the consumption upgrade in the early education field. This year, Oriental Baby will seize a new round of consumption upgrades, and join hands with Chengshi and foreign education, which will enable Chengshi Education to complete the extension of the industrial chain and bring the Oriental Baby into a new development channel.

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