2 English alphabet design methods and significance

For the company's design requirements, the entire design element uses Wenning's design scheme in English letters. The concise and smooth lines of the letters are a good part of the design. It does not have as many strokes and rules as the Chinese characters, which limits the design. In addition to changes in the Roman alphabet, including Roman, Gothic, cursive, and unadorned, the appearance of late-modernization saw shatters, good vibrations, and light defects. ), Calypso, Tonal, and future stereo characters. In addition, all font designs can also be innovatively designed according to the designer's requirements and needs, breaking through existing models and creating novelty. The shape.

Design Scheme l: A method of mixing English letters. First, the letter “y” uses a hollow unadorned body, which is commonly known as a black body. Take the letter "Y" as the center of vision, and at the same time, its shape is like a stable stand, or a sign of victory, to give a beautiful wish to stability and success. Second, the letter "H" is irregular The changes, according to the company's operating characteristics, reflect the characteristics of electricity-wide transmission, the vertical change of the left side of the letter “H” to a circular arc, and the addition of two other small arcs that spread to the center of the circle to form electromagnetic wave diffusion modeling. . In addition, the horizontal line in the middle of the letter "H" appears in the shape of a blue-white bar vibrating body, which runs across the letter "Y" as the horizontal line of the letter "H" and the letter "F", and the letter "Y" in turn. An abbreviated form of the renminbi was formed, complemented by blue, symbolizing that the company will win maximum profits on a scientific basis. The right side of the letter "H" borrows the side of the letter "Y"; third, the left side of the letter "F" also borrows the side of the letter "Y", and the upper horizontal line also turns into an arc. Corresponding to the arc of the letter “H”, the shape of these arcs still uses the unadorned body. Fourth, the English alphabet HEYFENG also uses the black unadorned body, placed on top of the letter “F”. , suggesting that the company is based on science and technology electronics as the main sales of products; Fifth, Chinese characters are used in black and white characters in the form, fonts are used in Chinese characters, black and white contrast to enhance the company's credibility. At the same time, the note as a continuation of the horizontal line of the letter “Y” and the arc of the letter “H” form an arrow graphic, which further enhances the meaning of a forward movement. The significance of design lies in: the concept of fashion, the meaning of the rapid development of science and technology, and the ability to win the trust and interest of consumers with novelty, uniqueness, and uniqueness, and to enable people to remember the signs at a glance.

Design option 2: The font type Ningmu, which uses the strong visual impact of the plant, also uses the English alphabet HYF as the design element. This plan has no traditional plan for the first set. First, the English alphabet “HYF” is made of two layers. The upper layer is a bold, unadorned thread that is mainly blue. The next layer is the same, but it is replaced by black and it becomes the upper layer. On the substrate, the entire font forms a three-dimensional effect that enhances the heavy sense and perspective of the English letters. Second, the triangle at the top of the letter “Y” is the breakthrough point for another design. The triangle is filled with red. Then, with the white tooth pattern pulling out another small white triangle, the entire red triangle formed the shape of flying wings, which meant that the company's flourishing development and flying passion, made it more than a certain surprise and joy in the solemnity; Thirdly, the Chinese characters on the black background are also used as the base of the large letters, and the Chinese characters are used. The left letter of the note is "H", but the letter "F" is not at the right but the right end of the letter "F" is prominent. This arrangement is a breakthrough in breaking the horizontal alignment of the traditional way, so that the letter "F" extends out. The extended part just echoes the triangle on the top of the letter “Y” and it also has the graphic meaning of flying. Moreover, the black and white contrast of the Chinese character banners is placed at the bottom, with a solid foundation of design content. The significance of Design 2 lies in its solid credibility and the steady development of technology as productivity. At the same time, there is no lack of passionate ideas and extraordinary surprises. It is a sign that can give consumers a strong belief.

3 Extended Design of English Letters

After discussion, the company adopted the first set of logo design programs, and determined that the company's image design direction and corporate image theme for the "fashion science and technology", in pursuit of the latest technology for the purpose, to comply with the popular fashion business philosophy. After determining the theme of the company's image, other logo design projects were launched. The first thing that needs to change is the company's business card design. According to the logo design, it itself has the meaning of simplicity, clarity and westernization. In addition, the theme of the company is "Fashion Technology", so all the extended designs must follow this theme.

1) Business Card Design

Business cards are the most popular image propaganda of a company, and it can be said that it is the most widely advertised one. With business cards, business operations can be more convenient and faster. In other words, a business card is a professional ID of a company or any employee, just like a person's "face." The design of business cards is second to none in C1 design. It not only reflects the company's business philosophy, but also must put the company's logo to the best. According to the company's design theme "Fashion Technology" design completed two sets of business card design program. As in Figure 3, A, B.