Lubricant packaging design image "enrichment" three

8, the instructions on the package to make customers at a glance

The vast majority of customers are not buying experts, and their products are able to reflect the factors concerned with the customer's shopping choice in the most perceptible form of the customer, and whoever is most likely to obtain the customer's choice. How can packaging be used to stimulate customers' desire to buy? With the increasing popularity of self-service sales methods, retail terminal products are no longer introduced by shopping guides and salespersons, but rely on the “self-introduction” of the products on the shelves, which allows the product to speak for itself. Users in the modern stage will not be too superstitious about the recommendation of the on-site repair worker or the front-line salesperson, so that they can control their choice of lubricant products. Therefore, the product packaging, especially the new brand packaging that the user does not understand yet, passes the drawing on the package. The article vividly describes the product, attracts customers, and then realizes self sales. The package description vividly describes the product, and shows the scale, type and style of the product contained in the package, as well as the performance, features, and methods of use of the product. Through the transmission of beautiful and attractive text information on the packaging, people's interest in the product arouses people's association and makes the customer feel warm.

Therefore, it is necessary to spend some thoughts on the description of the packaging, and to express the entire characteristics of the product rather than popular words such as “excellent quality and conforming to certain standards”. This mind-struck text combination is particularly prominent in the description of new concept products. Ordinary products should also be a humanized description of the brand's own meaning and overall product positioning, making people feel welcoming and easy to accept. Of course, the description of the product is also taboo to exaggerate the function of the product. For example, the statement that “200,000 kilometers of oil does not change oil” not only does not attract customers in a specific consumer environment in China, but also causes customers to feel disgusted because such an argument is in China. Difficult to achieve, very empty.

Be sure to list the product features, suitable models, use seasons, oil change intervals, precautions and other key elements.

9, packaging should be easy to carry, use

The product packaging should be different depending on the sales method. Sometimes, there is one more handle on the package, and one more ring. This small idea is kind to the customer. The "unified" packaging with refueling hoses facilitates the use of customers, making people feel that their packaging is extremely human and highly welcoming. The international brands have 1L packaged products in high-end varieties to meet the consumption habits of the high-end market.

10, packaging appearance should reflect the price and value of the agreement

Only when the product packaging shows that the price is in line with the value, the customer will have the feeling of a good purchase. Customers often use packaging materials to judge the value of a product, such as the same product. You put it in glass bottles, cans, and paper bags. The sense of value is not the same. Therefore, in the product packaging, the value brought to the customer must be fully reflected, to consider whether it is equal to the customer's psychological price, and if it is the opposite, it must be improved. Otherwise, if the product enters the terminal, it will definitely lose its competitive advantage in price. In our lubricant terminal, customers gradually have a certain fixed understanding of can packaging, for example, they believe that tin packaging products are low-grade, then in the design of a high-end product packaging should not consider the use of tin materials. There are also materials for the production of packaging cans. Imported plastics and domestically produced plastics will have differences in gloss, reflecting the distance between the grades and the widening of competing products. It must also take into consideration the shape of the packaging as well as the materials to be manufactured. Think about it.

11. The taste of the package must be consistent with the target customer's personality

Different customers have different preferences for product packaging, directly affecting their purchasing behavior. Therefore, in the aspect of product packaging design, volume, weight, color and pattern, we should strive to be consistent with the target customer's personality psychology, and achieve the coordination of packaging and products in the atmosphere. In general, most of the psychological activities for customers to purchase products are gradually unfolding. First of all, they went into the store and looked at the products. Some of the products with beautiful packaging were often displayed on the shelves, which produced artistic charm and attracted the attention of customers. Subsequently, there was interest in certain packaging. The same level of products was due to the occasional , Stylish packaging, plus brand, quality and other factors, often become the ideal choice for customers. Therefore, good product packaging should enable customers to have a good association. Good product packaging must not only reflect the nature and purpose of the product more accurately, but also indirectly reflect the potential effect of the product, engender the customer's various associations, stimulate their interest in buying, and strengthen their confidence in purchasing. At the same time, packaging is full of people's imagination, which is the biggest driving force for a brand to maintain its permanent vitality. Each product generally has its own characteristics, such as mentioning Marlboro, it reminds people of the masculine beauty of the western cowboy; Colgate toothpaste, reminiscent of the characteristics of preventing dental caries and so on are all examples of successful association brought by the brand packaging. The packaging of "Rex" oil through the image of a Hercules gives people a feeling of power and strength. At present, no packaging brand has surpassed it.

People rely on clothes and clothing to rely on packaging, sales staff sales of products must first sell themselves, product sales themselves must first show their own packaging. Packaging is an invisible advertisement that is a manifestation of the durable vitality of a product brand. Therefore, when a company initiates a certain product or a certain type of product for promotion, the most important thing is to pay attention to packaging and to invest in packaging in the first place. The brand can effectively play the terminal promotion force of the packaging, and the advertising investment of the enterprise can save a large amount intangibly.