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The internationally renowned research institute IDC report shows that the global VR/AR market is expanding year by year, and will exceed 100 billion US dollars by 2020. VR/AR games are one of the main forms of realization in the content field, and its market potential can not be underestimated. . With the rapid outbreak of the market, manufacturers around the world are eager to try. Whether it's emerging VR/AR game start-ups or traditional game industry giants, they are racking their brains to take a slice of the VR/AR game wave.
Today, let's take a look at what is among the most worthy of our attention. How did they use the work to knock on the market and walk into the hearts of users, drawing a brilliance in the field of VR/AR games.
Niantic Labs 
Niantic Labs, an independent gaming company that detached from Google, launched the augmented reality game Ingress and the location discovery app Field Trip, and released the game Pokemon GO with Nintendo, also from Nintendo, pockets. The Pokemon Company has a total of 30 million US dollars (about 180 million yuan) of funds. The capital absorption is carried out in the name of investment by project partners. In the future, Niantic Labs will continue to look for outstanding partners around the world, accelerate the continued development of Pokemon GO and support the global growth of the Ingress community and the market for new games.
Representative works: "Ingress"
EA DICE 
EA DICE, a game studio owned by EA, is headquartered in Stockholm, Sweden. DICE's most successful game is its battlefield series. Earlier, the studio's Frostbite development team led the establishment of Frostbite Labs, and then began researching VR/AR technology. At the end of 2004, Electronic Arts announced the acquisition of DICE and eventually completed the acquisition of all its shares in 2006. The "Star Wars - Frontline: X-wing Fighter Mission" VR game jointly developed by DICE Studio and Criterion Games Studio has a good user experience and maintains its consistent level.
Masterpiece: "Star Wars - Frontline: X-wing Aircraft Mission"
Three Eggs Studio
Three Eggs Studio is an independent development studio for VR/AR game content in Finland. Its three founders and existing teams have many years of technical experience in the VR/AR industry. A number of excellent products have generated great repercussions in the global VR game content community. The three founders Erika Ruonakoski, Anneli Levanen, and Park Joong Ki met during their time at the Tampere University of Technology (TUT) in Finland. They are all novel technologies. And the iron-lovers of the game. Out of a passion for technology, their products are known for their sophisticated production and planning. The exclusive agent for Three Eggs Studio game content is Nibiru, the world's leading provider of VR/AR solutions.
Masterpiece: "Wolf Chamber VR"
Nintendo 
Nintendo Nintendo is one of the world's leading entertainment companies founded in 1889, one of the Big Three in the video game industry, and the pioneer of the modern video game industry. The most famous work in the field of VR/AR is the development of AR pets by Nintendo (Nintendo), The Pokemon Company and Niantic Labs. The game was produced in Australia in July 2016. The New Zealand region is starting. The main purpose of the game is to allow players to discover Pokemon in different locations in the real world, capture them, and exchange and play against other players. The more elves that the player catches as an elf trainer, the more powerful they become, giving them the opportunity to catch more powerful and rare elves.
Representative work in the VR/AR field: "Pokémon GO"
Survios 
Survios is a VR/AR virtual reality game development studio based in San Francisco, USA. Survios aims to lead the next generation of virtual reality technology. Survios was born at the University of Southern California's Mixed Reality Lab. Interestingly, Oculus founder Palmer Luckey also graduated from the university. Survios' technology combines the features of Kinect and Oculus Rift to track user physical activity and integrate them into a 3D virtual world, which is then viewed through an immersive headset. In addition to developing games, Survios also plans to provide its development content to entertainment centers around the world, the first target is China.
Masterpiece: "Raw Data"
SEGA 
Sega Corporation, Sega Corporation, referred to as Sega or SEGA. It is a Japanese game company that has produced all kinds of game console hardware and its corresponding game software and computer game software. In 1994, Sega and Nintendo released their VR game consoles Sega VR-1 and Virtual Boy respectively. They are also considered to be veteran manufacturers in the global VR field. Perhaps because of the reasons of the times and the lack of experience of the products, the two devices did not get too good sales. In recent years, the VR/AR wave has risen, SEGA has once again entered the field, and several game products developed have achieved good sales and reputation.
Masterpiece: "Hatsune Miku VR", "Sonic R VR"
Crytek 
Crytek is the developer of the well-known games "Crysis" and "Crysis" series, based in Frankfurt, Germany. After the rise of the global VR/AR wave, Crytek first added support for Oculus and AMD's LiquidVR in the CyrEngine 3.8.1 version, and then released the latest CryEngine 5 game engine at the 2016 GDC (Game Developers Conference). Full support for VR/AR development, and the basic version is free. Crytek has also launched several CryEngine-based VR games: "Return to Dinosaur Island", "Robinson Tour: Robinson: The Journey". In addition, Crytek has launched an education-related project called VR First.
Masterpiece: Robinson's Journey | Robinson: The Journey
Funomena 
Funomena is a VR/AR game maker based in San Francisco, USA. Its CEO, Robin Hunicke, is one of the producers of the award-winning and well-respected game, "The Traveler of the Wind" and a major designer. "Woorld", an AR game jointly developed by Takahashi Keitai and Funomena, has been well received by users around the world. It uses GPS to locate and scan the surrounding environment to generate virtual items in the display world. The items produced in the play are full of Gaoqiao Qingtai style. Players can see their own room out of the air, a lot of cute styles of the house, flowers and other objects, and sometimes can see cute little things running around the table. At the same time, players can interact with these virtual objects in real time to create a variety of different ways of playing.
Masterpiece: "Woorld", "Luna"
YJM GAMES
YJM Games is a Korean listed game company with a very rich experience in the distribution of various games such as VR/AR. And as a legal person, the representative has been involved in the operation of super popular games such as "Crazy Tank 2", "Adventure Island", "Dungeon and Warriors". Recently launched a VR game featuring a beautiful girl as the main character of the game - "SMASHING THE BATTLE VR" was highly praised by netizens. The style of the game is a typical Korean style, so the character's face value naturally does not have to worry. In addition, in addition to smooth fighting and cool skills, players can also transform the protagonist according to their needs.
Representative works: "SMASHING THE BATTLE VR"
RedRobot Labs 
Red RoBot Labs is a startup in California that is led by Mike Ouye and is dedicated to making mobile terminal games. The most famous game is Life is Crime. The work debuted at the Penny Arcade Expo in Seattle, and in a short period of time we saw amazing game data. Life is Crime is a geo-based virtual reality crime game where players can go to different locations to implement virtual crimes. The virtual world of the game is composed of real-world environments, and the concept of regional is added. The players interacting in the game are usually the players who are active in the same area. The founder of Red RoBot Labs has been in the gaming industry for 15 years and has extensive industry experience. Currently, the team is accelerating expansion.
Representative works: "Life is Crime"
The VR/AR/MR wave has come, and the content field is bound to become an important market for major manufacturers and emerging companies. They have also actively deployed in this field in various ways, such as the Finnish manufacturers Three Eggs Studio and Nibiru. Integrated service providers cooperate to occupy more markets, and I believe that this type of cooperation will be more frequent in the future. Of course, in addition to these small companies, there are too many excellent companies in all corners of the world. Like these companies, they are working hard to provide users with a better quality VR/AR gaming experience, and they will eventually become the leader in this field.
February 23, 2023