How to reduce the price of the carton without losing the price? The price will not be lost. Today, we will share with you a reasonable “price increase strategy†from the perspective of potential, morality, and technique: First, potential: We must first do some information collection before doing price increases. Second, do: Do ​​environmental analysis of price increases, Information Processing: Carton Street Stainless Steel Cake Cart,Kitchen Trolley Cart,Service Cart For Bakery,Bakery Cooling Rack Trolley Jiangmen Pengjiang Hetang Meijin Stainless Steel Products Factory , https://www.ukwkitchenwares.com
Third, surgery: Price increases should be in one step.
First, first talk about "potential." Whether it is the company or sales must be clear: "price reduction is corporate behavior, price increases are the industry behavior."
In other words, when you lower prices, you do not need to consider the feelings of the entire industry and other companies. If you want to drop, it is your company’s own decision. However, the price increase is not the corporate behavior of your company. The price increase is the behavior of the entire industry.
For example: A few years ago, TCL and Changhong had first made air-conditioning price increases, resulting in miserable self. TCL and Changhong were still out of the third tier in the air-conditioning sector at that time, so they were not qualified to initiate price increases because only the leading tiers were qualified to initiate price increases.
Although they felt that the whole industry had the urge to increase their prices, they did not take the lead. The two of them took the lead in asking for price increases. They expected that they would raise their prices, and other brands would follow suit. The results did not expect that several other big brands heard that the prices of the two guys had risen. They immediately announced price cuts, and they immediately pushed the two brands to the edge of the cliff.
You must understand your position in the industry. Do you have the basis for initiating price increases? In other words, that is, no matter what strategy you use to talk to customers about the price increase, he is not happy. You need to have a price increase strategy.
Second, say "Tao." Price increase is not a game of negotiation technology, but a mentality and psychological game.
Price increases are a kind of mentality game. You must first be clear: Is it right? If the answer is "It's not non-upgrade," congratulations, your company is leading and has the advantage of beating the competition.
If your answer is non-negotiable, you will first find a way to solve the problem without raising the price, because any negotiation is easier than negotiating a price increase.
If you can't find a better solution, it must be non-inflatable and very simple. Then tell you the second sentence: “No price increase is needed, no reason is needed if the price does not increase.†So this price increase is not needed. explained.
What do you want to do? Strategy: The price increase is a “noticeâ€: Since December 01, several types of products such as our product category A\B\C\D have risen by 10% in the existing price base. After customers receive your notice of price increase, they will surely be thunderous. Immediately call or email to ask why you want to increase prices. At this time, you said to the customer with Yan Yue-color: “You can see the market environment of the current Chinese supply market. How can it not increase?†Do not explain the reasons and proofs excessively.
At this time, the guest may say: "Can't you go up 10%?"
You immediately asked him: "How much do you say it is appropriate?"
The customer said: "At most 3%"
If you think you can, trade immediately!
Any customers who raise prices on your own initiative will not accept it. If you want the customer to accept the price increase willingly, you must let him say this increase.
Third, finally say "surgery." If customers accept this increase, they should pay attention: The price increase should be in one step.
There are two steps to price negotiations: The first step is to talk about rising or not? The second step is to talk about how much?
When prices are negotiated, our biggest misunderstanding is: First, talk with customers and go to talk about rising or not? The result was rejected by the customer for the first time, and the customer said that you shouldn't go up. Therefore, talking to customers should not be about rising or not rising, and it should be directly about how much to rise. You should directly come up with your increase to negotiate with him to avoid talking to customers about rising or not. Regardless of how tough the customer’s attitude is, our bottom line has not been met and customers’ attitudes should be ignored.
There is a "small mistake" that we must avoid. For example, if the boss says that he should go up 10%, you should not try to talk with the customer first about 2% upswing... In fact, you will find that talking to customers is up 2 The increase in % is the same as the actual effort to increase 10%.
Price negotiation Please remember these two sentences:
The first sentence: No matter how much you talk to him, the customer will not be happy.
Second sentence: In the current environment, how can you not see price increases?
October 27, 2022