Xinjiang snow and ice economy starts "heating mode"
Date: 2016-12-19 14:21

With the increasing popularity of winter tourism in Xinjiang and the whole

The follow-up influence brought about by the successful hosting of the National Winter Games, skiing has become one of the most popular sports in Xinjiang in winter and attracts tourists of different ages both inside and outside Xinjiang to swim in the ice and snow.

This year's ice and snow economy started to heat up. From December 11th to December 12th, the reporter visited the outdoor sports sales area of ​​Urumqi Huijia Times, Zibo Sports City, friendly shopping malls and other shopping malls. Both usher in the peak of sales.

Children's ski products are favored this year

The reporters found that the ski suits sold in major outdoor shop stores in Urumqi this year are more focused on lightness and fashion sense. Businesses have also launched various types of preferential activities during the winter season. After the ski clothes have finished 8 to 10% off , The price is more than 1,000 yuan, there are some brands to launch 4 discount, snow mirror, hat, the price of 300 yuan to 600 yuan.

On the 11th, the sales guide of the Pathfinder brand shop in the Urumqi Huijia era said: “This year, the Pathfinder ski wear is made of highly wear-resistant fabrics, and the cut design is also more fitting to the body lines. We launched a one-off, 8.5 fold, two-piece, 20% discount. She said that from mid-November to now, sales of the brand's ski suits have risen by 20% compared to usual.

Sales of Mulinsen outdoor sports brand store in Zibo Zibo Sports City’s Mulinsen Hot Sports Shopping Center said: Compared to adult ski products, children’s ski wear and ski protective gears sold better, especially helmets, knee pads, and ski glasses. Ski gloves and other safety gear. She told reporters that more and more ski enthusiasts like to buy their own ski equipment this year, which has directly promoted the popularity of ski products. With the successful implementation of the 13 winters, the number of times parents and children have gone skiing has increased. The sales of children's ski products have been increasing.

Zhang Tao, who is choosing ski suits at the camel brand store, said: I meet with my friends every year to go skiing in Urumqi Nanshan and Altay. I especially like sliding wild snow, so the equipment requirements are relatively high. Buying a ski suit is generally More than 2,000 yuan, but also equipped with snow mirrors, snowboards and other equipment, ready to complete, and investment is also a lot, but skiing can exercise, happy mood, so I am willing to spend money.

Increased number of tourists and ski training

The National Winter Games also contributed to the enthusiasm of snow and ice in Xinjiang. Aletai, the earliest source of human snow, attracts a large number of domestic and foreign tourists each year to ski. Shi Zhiqiang, director of the Altay City Tourism Bureau, said: This year, Altay City's winter tourism revenue reached 468 million yuan and 780,000 visitors were received, an increase of 20% year-on-year. At the same time, through the series of ice and snow travel activities, the development of hotels and guesthouses was promoted. The winter travel directly and indirectly promoted nearly 10,000 employees. Wei Hong, head of the Tianshi Dili Resort in Nanshan Yinggou Gully Ranch Scenic Area, said: Since last year, the winter business of our resort here has been very good, so this year we opened another branch. Visitors to this winter's tourism increased significantly, especially in countries such as South Korea and Russia, which increased by 70% to 80% compared to previous years. According to Kang Kai, general manager of Da Zhuangyuan Eco-tourism Resort in Urumqi, as the service facilities of the resort improved and discounts increased, customer satisfaction increased and the occupancy rate increased. The enthusiasm of the farmhouse and the attractiveness of the wild snow make the elderly and children have a good winter.

The popularity of skiing, which is a sub-zero sport, has also increased the popularity of ski training classes.

This winter we have a total of seven training courses. The first lesson is five days. There are also crash classes and evening classes on Saturdays and Sundays. At present, the training class has already begun registration, and it is expected that classes will begin after New Year's Day. On the 12th, Wu Peng, head of the Haoshihua Ski School of General Hill of Altay City, told reporters. According to reports, the school currently has 20 ski instructors and is expected to increase to 50 later. Fees for training courses vary from 1,500 to 3,000 yuan depending on the level of ski instructors and the number of trainees.

Fan Lanlan, manager of Baiyun International Ski Resort in Urumqi, said: Currently, the winter camp and weekend training courses at the ski resort have already started registration. It is expected to open four training courses this year, tentatively scheduled for 50 to 60 people each, 60 fixed skis. The coach is responsible for teaching, and one-on-one training can be held at the same time.

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