Where is the next growth point for smart homes?

In the future, the user base of smart homes is young and middle-aged people in the eastern coastal areas and some developed areas in the central part. According to Baidu Index Analysis, users who search for smart home keywords are...

There are four types of traditional smart home manufacturers: one is based on traditional building intercom vendors. These manufacturers mainly provide an intelligent integrated control platform. On this platform, many security alarms, home appliance controls, etc. are integrated. The system is mainly based on home appliance manufacturers. These manufacturers mainly provide information-based networked home appliances. There is also a manufacturer of modules and interfaces that focus on lighting control and curtain control, mainly in cooperation with the first two types of manufacturers. , providing a variety of intelligent switches and interface modules. There is also a category of home theater, background music production and integrators, mainly to provide home theater for high-end customers.

There are two main ways to promote smart homes. One is to promote the application of smart homes through cooperation with real estate developers or agents. Another way is to cooperate with the decoration company. Traditional smart home customers are mainly concentrated in high-end customers, such as villas and high-end residential areas. According to statistics, the wealthy population of China with tens of millions of assets is around 1 million, which makes it difficult for traditional smart homes to form a larger market.

Where is the next growth point of smart home? Xiao Bian believes that it is in the middle class. It is estimated that China has a population of 500,000 assets (annual income of 50,000-200,000) of more than 50 million; a middle-class population of one million assets (annual income of 200,000-500,000) 10 million. These middle classes have completed initial capital accumulation and are looking for a higher quality of life, a safer home environment and a healthier lifestyle.

In terms of the cost of purchasing and using smart home products, they can accept between 1000 and 2000. From the demand side, the basic physiological needs have been met, they are more eager to solve the problem of home security in life; at the same time, a healthy lifestyle is also an urgent need.

In the future, the user base of smart homes is young and middle-aged people in the eastern coastal areas and some developed areas in the central part. According to Baidu Index analysis, users searching for smart home keywords are the most 30 to 39 years old, accounting for more than 50%, followed by 20 to 29 years old, accounting for 30%. In terms of geographical distribution, the distribution is in the top eight in Guangdong, Beijing, Zhejiang, Jiangsu, Hubei, Shandong, Shanghai and Fujian. From the perspective of the city, Beijing, Shenzhen, Shanghai, Guangzhou, Wuhan, Hangzhou, Tianjin, Nanjing, Zhengzhou and Chengdu are the ten cities with the highest attention.

According to projections, in the next three years, China's digital home market will form a new scale of more than 50 billion, and quickly reach 100 billion in five years. In the next five years, the global smart home equipment market will grow twice, from less than 20 million nodes in 2012 to more than 90 million nodes in 2017.

In the future, smart homes will be more modular, customized, and plug-and-play devices. Sales channels will rely more on retail channels, gradually replacing the integration phase of the renovation phase, and relying heavily on the model of real estate and decoration channels.

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