This site compiles and reports: TSSI 's new smart trademark technology, including the machine-readable covert magnetic technology on holographic images, has been tested by consumer product companies in the UK as a potential trademark protection design.
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This indoor experiment began in January 2004 for three months. At the end of the experiment, the trademark owner will decide whether to use this technology for business. TSSI , based in Swindon, England, said that the company has received positive feedback on the experiment and hopes that trademark owners will continue to use this technology as part of their trademark protection strategy.
The company bought smart labels for various industries, such as pharmaceuticals, tobacco, cosmetics and alcoholic beverages. These industries increasingly use trademark protection technology as a means to protect their products from counterfeiters.
TSSI is also trying to integrate technology into a variety of different base materials in the form of silk. This will enable this technology to be applied to a very wide range of commodities, such as apparel, footwear, and premium bags. The company’s goal is to be able to complete this work by the end of 2004 and is looking for trademark owners interested in this technology.
The smart label hides a holographic image under a structural tape so that it can provide a clear identification and can provide concealed identification. The covert information provided by the tape is read by a small hand reader. The reader can be connected to software or work independently. The price of the reader is below 500 euros. 
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