ISPO Academy first landed in Korea. Among the many prominent speakers were Rolf Schmid, former CEO of Mammut. With the approach of the 2018 Winter Olympics, people began to focus on sports trends in 2017. After China and Japan, the ISPO Academy was first held in Korea. The event dates from November 7th to August 8th. Participants can learn about the Korean outdoor market and 2017 Asian sports trends, and have a glimpse of the appearance of the 2018 Pyeongchang Winter Olympics. ISPO Academy Asia series activities are increasingly gaining popularity among sports industry professionals. Following the ISPO Academy's Beijing Station, Shanghai Station, and Japan Station, the fourth station, ISPO Academy, has opened in Seoul, South Korea. How does the 2018 Winter Olympics affect the Korean sports market? Will outdoor markets in Asia continue to grow? Register for the ISPO Academy South Korea Station. Last year's ISPO Academy 2016 Beijing Station attracted a large number of participants. German Pictorial: Messe München GmbH Outdoor Market Helps Korean Prosperity South Korea is located between Japan and China, two major economic powers. While increasing its own strength globally, the Korean sports industry is becoming increasingly important. From November 7th to 8th, 2016, ISPO Academy South Korea Station was officially staged. The supporting unit for this event is Korea Outdoor and Sports Industry Association (KOIA). “Over the past few years, the strong and robust growth of the Korean economy has shocked the world. In particular, the market share of the Korean automotive and electronics industry has grown rapidly in the Western Hemisphere through innovative, high-quality products.†CEO HuginBiz and Scandinavian Martin Kössler, founder of SOG, said. At the invitation of the Korea Outdoor and Sports Industry Association, Kosler made a speech at the ISPO Academy Seoul Station. He believes that "Korea has the potential to replicate the success of the automotive and electronics industries in the outdoor market, making it Korea's third largest export source." Focus on Asian sports market The theme of the event will focus on the Asian market. The event looked at the extremely important Korean, Japanese and Chinese markets from multiple perspectives and focused on the 2017 sports trend, the 2018 Pyeongchang Winter Olympics and their impact on the Asian sports market. South Korea is the second largest outdoor market in Asia, but in the past few years, the outdoor industry has struggled. Park Man Young, chairman of the Korean Outdoor and Sports Industry Association, said, “We hope to work with the ISPO Academy to revitalize the outdoor and sports industries and start Long-term projects. Through this activity, we hope to attract more market participants - governments, distributors, brands, manufacturers, wholesalers, marketers and media representatives." Attentive: ISPO Academy Focuses on Asian Sports Market German Pictorial: Messe München GmbH The former CEO of Mammoth, Lorry Duskmit, attends the ISPO Academy South Korea Station Like other stations, the ISPO Academy’s event also attracted international speakers including Cossler of Sweden. In addition, a wonderful speech by former CEO Maurice M. Lorke Tasker describes the crucial elements of success for future outdoor companies. Schmeed developed mammoths from a small climbing rope manufacturer to Europe’s largest outdoor company. In 2016, Smydid left the mammoth. He is currently working as an advisor and introduced to ISPO.com his life after leaving Mammoth. In addition, Haysun Hahn (Fast Forward Trending) and Claus Bretschneider (CMB Beratung GmbH) also attended the meeting and delivered speeches. This article is reproduced from ISPO
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