Zhang Kaiyu, Marketing Director of Piano

Relying on the cabinet base to support the sky of the wardrobe products


[Reporter]: Mr. Zhang, what products does Piano bring to this exhibition?


[Zhang Kaiyu]: We have brought six sets of products, including cloakrooms, wardrobes, bookcases, wine cabinets, TV cabinets, bedside tables, sideboards, etc., but some of them can’t be put down, so they are selectively placed. product.


As can be seen from the products, the style of these products is neoclassical. According to the improvement of family life nowadays, many people want some European products with simple European design, so we specially made the products of Jane design.


[Reporter]: What kind of competitive strength does Piano have in this respect?


[Zhang Kaiyu]: We have done a relatively late wardrobe. We only did it in 2009, but relying on the foundation of the cabinet, we also have experience in custom manufacturing and network joining experience, which is enough to support our customers who serve all wardrobes.


[Reporter]: Piano also cooperated with many real estate developers to make a model room. Will the wardrobe participate?


[Zhang Kaiyu]: There are relatively few cabinet projects and wardrobe projects . There are some big real estates in South China, such as Agile, R&F, Evergrande, some better put in, because it involves the problem of matching the overall home decoration style, custom wardrobes are now hardcover, but the ratio is relatively less.

[Reporter]: What regional markets do the wardrobes currently occupy?


[Zhang Kaiyu]: There are outlets all over the country, such a large network of cabinets, many businesses also need to do wardrobes, if some businesses do not have the strength, we re-recruit some good businesses in the local area dedicated to the wardrobe.


[Reporter]: Focus on first- and second-tier cities, or third- and fourth-tier cities?


[Zhang Kaiyu]: There is no special point, but the third and fourth line market layout may be better, because the first and second lines need to choose a business with sufficient strength. If it is not very good, we will develop the market later.

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