As a big family, consumers are extra cautious when buying furniture. Recently, reporters visited the Lanzhou furniture market and found that people are not only satisfied with the practical functions of furniture, scientific design and visual beauty are also valued and expected. With the personalization of consumer demand, people prefer custom furniture, tailor-made furniture according to their own needs, frame their own style, and present exclusive fashion. Driven by market demand, many of the original manufacturers of finished furniture have become custom-made furniture halfway, and some decoration companies have joined the ranks of custom-made houses. The furniture market has created a “customized styleâ€. 1 The performance of panel furniture has declined Recently, reporters visited the Lanzhou furniture market, and many sales staff said that the sales performance of panel furniture has declined compared with the same period of the previous year. The reporter saw in the Yantan furniture home supermarket, the store is clean and tidy, with custom furniture area, soft furniture area, living room table area, panel furniture area, etc., in the panel furniture area, customers are sporadic, even if there are occasional customers, sales staff Reception enthusiasm is not very high. Five customers walked into a shop and consulted the price of the sofa. The salesperson introduced the material, multi-function and price of the sofa to the customer. The customer sat down and experienced it. When he left, he said to the salesperson: "I have turned four or five, and I haven't decided yet, and then turn around." The salesperson heard the customer's words and sent customers. wry smile. "Currently, consumer spending is becoming more and more cautious. Even if there is furniture that looks good, it is not easy to place orders. Instead, we will weigh them again and again. Unlike the previous ones, we will place orders directly on which styles we look at." Sansen Furniture Brand Furniture Ms. Liang, a salesperson, told reporters that the business of panel furniture in the past two years was not as good as one year. “The sales of 340,000 yuan per month last year were easy to achieve. Now it is very difficult to get 200,000 yuan per month.†Ms. Zhang, who has been engaged in furniture sales for many years, is deeply impressed. “Our store is a medium-level consumer. It is less than 5,000 yuan for this set of sofas. It can be accepted by ordinary people. It was hoped that the National Day holiday will be sold. However, the entire mall did not launch festival activities, but the merchants do some promotional activities symbolically, but the effect is not obvious." Many businesses feel the coolness of the panel furniture market, and one of the bosses directly called this year's sales less than last year. Half of it. 2 Personalized needs are particularly prominent In the era of individual expression, customization seems to be synonymous with fashion. Quality, color, and design are all concerned by customers. They are no longer satisfied with mass-produced finished furniture, but pursue self-personality. Whether it is the quality of the furniture or the overall layout, we strive for perfection. The whole house is customized to cater to the customer's personalized taste. The second floor of the Sansen Mercure Shopping Mall is the cabinet wardrobe area. The “full house customization†advertisements abound. The red star Macalline’s “all-room custom†advertisement is also floating all the way. Start. “In addition to basic decoration, shoe cabinets, wardrobes, bookcases, wine cabinets, doors, tatami, window covers, cornices, ceilings, floors, range hoods, cloakrooms, etc. are all tailored to the needs of customers by professional designers,†Sansen Mercure A sales consultant from the mall told the reporter that the whole house customization saves time and worry, and has become an important way for people to purchase furniture. "Now people have a fast pace of life, and it is very hard to add furniture. Although the decoration style is set, it was later discovered. The color of the furniture bought in the east and west is not good, so many people are willing to choose the whole house customization, which can save a lot of time." "Today, I came to see with my family, I saw the finished furniture, and I also saw the custom furniture. Now the custom furniture is the furniture, and the pieces are hidden, like the ones!" In the home of the home, Wanjia Tianshui Road The purchase of Ms. Sun looks at a wardrobe, the storage function is powerful, surprises, praised the clever design, she said, the original house items are more and more, even if the cabinet is stuffed with things, still feel no place Put it, sometimes to find a piece of clothing, turn the entire wardrobe to the bottom. Now I have furniture for the new house, which is small in size and considers custom furniture. “A clean and tidy home environment is pleasant and requires good living habits, but scientific and rational furniture layout planning can make everything available, and it is well organized, and it plays a lot of credit for the maintenance of a good home environment,†a sales consultant told reporters. The reason why the whole house customization is favored by customers is largely due to the saving of space. It can make full use of the corners of the room, which not only increases the storage space, but also reduces the sanitary corner and enjoys the appreciation. Whole house custom price geometry? Industry insiders told reporters that due to factors such as materials, the price range is very large, and the popular consumer price is around 1,000 yuan / square meter. “On the surface, the price of custom furniture is higher. In fact, it saves a lot of effort, and it is still cost-effective.†3 Consumers pay more attention to quality Custom furniture leads the fashion, many merchants have entered the market, some decoration companies are also involved in the custom furniture industry, behind the extension of the industrial chain, is the restructuring and integration of various resources. A beautiful store in Sansen caught the attention of the reporter. The store was arched with a semi-circular colored balloon. "We only stayed in Sansen Mercure three months ago. The traffic is good here. The business is not bad. We received two orders today. Lu Xiangjie, the store manager, told reporters that he used to do woodworking renovation. Now he has made custom furniture, including decoration and whole house customization. Their slogan is: the whole room is customized, the appearance is exclusive, and the function is Easy to use, zero aldehyde safety. “The market for woodworking furniture is getting smaller and smaller. Customers pay attention to the quality of furniture and the beauty of furniture, so they turn their attention to custom furniture.†Lu Xiangjie told reporters that custom furniture is a one-stop service for customers. To create a new user experience. "European originally only made cabinets, and now also made wardrobes; Sophia originally made wardrobes, and now also do wine cabinets, bookcases, shoe cabinets, and many businesses have extended the industrial chain and developed in all directions." During the interview, many merchants said that the whole house customization is the development trend of the furniture market. With the enhancement of customer brand awareness, the quality of after-sales service is also increasing. Mr. Qian, who lives in Gaolan County, carried out a whole house customization of a certain brand last year. Some time ago, the hood malfunctioned. He made a repair on the Internet. It was not long before someone went to the door for overhaul, and the problem was solved most efficiently. He lamented the reporter that this is the power of the brand! In the Red Star Macalline reporter met Mr. Chen, who was buying, he told reporters that he was retired. Today he came to help his son to see the situation, visited a lot of shops, saw a lot of furniture, and patiently listened to the staff. Customized furniture, I said that I can accept it. "I care about the craft of custom furniture. If the craft does not reach a certain level, the customized furniture, although using a good material, is difficult to display, wasting the material and not saying that the wood has become a boat. I just have to, but I feel uncomfortable.†Mr. Chen said that furniture is a big expense for the family, so the choice is very cautious, the quality is very important, and the brand will be chosen, so it is more reassuring. Ningbo Wellcome Trading Co., Ltd. , https://www.huike-homecare.com
September 30, 2022