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While the sporting goods industry is in a difficult position, China’s outdoor product industry is in a trend of development. Many outdoor brands are booming, and more and more fashionable and light outdoor products are beginning to emerge. The rapid growth of fashion outdoors in the retail industry is mainly due to the fact that it satisfies the consumer demand on the one hand: commodity fashion, strong functionality, and support for outdoor activities; on the other hand, it meets the needs of retail companies.
Fashion outdoor market surges
In the past, in the eyes of many people, outdoor sports was a highly professional sport. However, with the extension of concepts and patterns, outdoor sports have become a very popular and fashionable lifestyle. Outdoor sports goods are natural. Nor is it limited to professionals. Now many formerly focused leisure, sports, and fashion brands have begun to join.
According to relevant statistical reports, over the past decade, the annual growth rate of China's outdoor products market has exceeded 40%, and the current market scale is over 10 billion yuan. With more and more brands entering the competition, the competition in this industry has become fierce. In addition to professional outdoor products, outdoor products that are positioned as casual have gradually emerged. Not only casual brands began to enter the outdoor circle across the border, but some professional outdoor brands are also increasing popular elements.
Brands celebrities in hand to broaden their influence
Not only that, outdoor brands have gradually replaced mountaineers in the selection of spokespersons, and fashion designers have been invited to join in the design of products. Last year Pathfinder invited Wang Feng to participate in the design and jointly created a pure black skin windbreaker. Recently, SCALER launched the skin windbreaker is also jointly launched with fashion celebrity Ma Rui. This is another step forward for SCALER on the fashionable outdoor road.
Some analysts believe that: Since then, the sports industry's pan-sports marketing brands have swarmed and now most of them fall into a high inventory, homogenization of the outcome, the outdoor products industry is almost embarked on the sports brand 10 years ago the old road, This should wake up in advance. Fashion casual outdoor itself has a low degree of partition, new brands get together and enter the field, the market will be more mixed, if the professional market is not carefully maintained, will lose the original taste of the outdoor industry.
China outdoor supplies trend all the way bullish fashion leisure sought after Date:2015-07-02 14:47
August 27, 2021