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The annual China International Exhibition on Ground Materials and Technology ("Shanghai Land Exhibition") was opened on March 25th at the Shanghai Pudong Convention and Exhibition Center. Among the 17 pavilions, 3 are in an empty field, and in the 14 open pavilions, the floor brands that used to be the protagonists have been huddled in three pavilions, while other pavilions are carpets and window coverings. , fabrics and even doors and other categories.
What is even more bleak is that the big floor cards in the past were all displayed in an extremely large exhibition hall, an unusually brilliant design, and a particularly colorful image. This time, it disappeared collectively, except that the icon was made in a position of less than 100 square meters. In addition to the “design clubsâ€, major brands including life, nature, Jiusheng, Shiyou, Fudeli, and Anxin have not been found at the exhibition. Most of them are the protagonists who have just emerged in recent years. Brands or some unknown names.
However, the collective disappearance of big brands in the booth does not affect the bosses of these brands to show their faces through the platform of the exhibition. At the "World Flooring Conference" held on the first day of the opening of the exhibition, the big names in the floor industry almost all appeared, such as Weng Shaobin, Chairman of St. Mark's Floor, and Guo Hui, CEO, Mr. Yan Xuebin, President of Nature Flooring, and Qi Jiyong, Chairman of Del Flooring. Mr. Zhang Enzhen, Chairman of Jiusheng Floor, Ni Yuezhong, General Manager of Shiyou Floor, Jiang Wei, President of David Floor, Song Xiangxing, Chairman of Buffick Floor, Zhou Qinghua, General Manager of North American Maple Floor, Liu Shuozhen, Chairman of Living Floor, and General Manager of Beautiful Island Floor Shi Wen and other industry giants, many of them also participated as a guest in the forum, pointing to the floor and rivers, and building industry development strategy.
The lack of big floor cards does not mean the decline of the “Golden Signboard†of Shanghai Geotechnical Exhibition. A new type of ground material is emerging, filling the original position of the flooring company. However, there is less floor sign on the floor, but it is a signal that the floor industry crisis is coming. It should be known that exhibiting at an industry-recognized event, for a brand enterprise, in addition to the traditional purpose of attracting investment, there is also the role of displaying image, embodying strength and leading the trend. Nowadays, investment is not needed, the image does not have to be displayed, the strength does not need to be reflected, the trend makes it go to hell, but the big people are collectively coming to the floor conference to "sow soy sauce", is it not the sadness of the industry?
According to data released by the China National Forest Products Industry Association, in 2012, the total output of China's flooring was about 500 million square meters, and there were more than 1,500 flooring companies with complete licenses and a certain scale, of which 1,100 companies only produced one category of products. This means that the brand concentration of the flooring industry is not strong, and each company's share is quite small. Due to the limited development space of the floor, some big brands began to expand the industrial chain, expanding into wooden doors, wardrobes, cabinets and even the overall home furnishing field. However, whether it is a wooden door or a cabinet or a wardrobe, although it is related to wood, the difference is not limited. The expansion of the industrial chain of flooring companies has few successful cases. At the floor conference, Lian Shaobin, Yan Xuebin and other leaders who led the icon and nature to diversify the brand, can not make accurate predictions for the future.
Where should the flooring industry go? The big names of "soy sauce" don't know, the leaders of industry associations don't know. Among the heroes, who can get ahead of the problem and get rid of the crisis is still a mystery to be solved.
October 09, 2020