The furniture market is showing a high-end trend

In the past, China's furniture market has long been producing and buying single-piece furniture. At present, the overall home is increasingly sought after by the industry and recognized by consumers. In the first-tier cities, as well as the second and third lines in more developed places such as Guangdong, Jiangsu and Zhejiang. The city also has obvious signs. Consumers in the high-end furniture industry have also begun to favor the overall home (including active furniture, fixed furniture, soft accessories, custom furniture, etc.), the overall home is becoming a highland of competition in the industry, home improvement designer Zhao Ming told reporters that this is high-end furniture Industry trends in products.

The whole home is the trend

Boloni entered the overall home improvement market in China in 2005. The company's president Cai Ming believes that the overall home improvement market has developed to the present, the problem-solving method is no longer limited to the performance of a certain material or a single product, but the harmony and environmental protection of the entire home environment. . From basic construction to floor tiles, bathrooms, kitchens, to furniture, sofas, and beds, the whole home can be arranged. Looking at the entire home improvement industry, we must comprehensively and systematically research and promote the overall home and begin productization.

The famous furniture production brand Dixin also started to integrate the idea of ​​household product transformation and began to get involved in the overall home manufacturing, but Dixin designers understand that the so-called overall home is "give me an empty house, I will give you a home." “As a furniture manufacturer, it is not possible to produce all the things in the whole home. Therefore, some products need to be purchased from the outside. The overall style is designed and matched by the designers of Dixin. From simple furniture to indoor design, overall home decoration. We hope that this part of sales will account for 80% of the total sales in the future.” Dickson designer told reporters.

Wu Xiangyong, the brand director of Moganshan, believes that as home decoration pays more attention to design and style, everyone hopes that their indoor space will be unified and coordinated, rather than being freely pieced together, so the overall home is sure to be welcomed by more and more consumers. In the past, some companies that have been building basic building materials have introduced floor and wardrobe products, as well as wooden doors, stairs and wood furniture, as market consumption patterns and product demands have changed. "In the next three to five years, Moganshan's key strategy is to promote Moganshan's overall home. In the second half of this year, Moganshan's overall home store will be listed." Wu Xiangyong said.

Custom furniture is more in line with your mind

As consumers appreciate the overall home, the custom furniture market is expanding. At present, not only designers, home improvement companies have strong demand for custom furniture, traditional furniture dealers, store operators have also begun to enter the ranks. In the Red Star Macalline Furniture Store, a custom-made furniture brand zone has been set up to bring together many first-line brands such as Banerqi, Haolaike, Weiyi, Berlin Home, Bokman, and Ocean. According to the on-site staff, many families will first decorate and re-select furniture. However, the finished furniture sometimes cannot be well integrated with the home decoration style, and the customized furniture can be customized according to the style of the home. It will not be uniform and better reflect the home. Personality and fashion. A consumer who is choosing custom furniture told reporters that the design style of most finished furniture tends to be popular, and the effect in the store showroom is far from the effect at home. Moreover, the size of the finished furniture does not match the housing space problem, the furniture style and the decoration style. In addition, the individual has requirements for space utilization, color matching and furniture personality style, so the customized furniture is more in line with the mind.

However, according to industry insiders, custom furniture, as a newborn in the furniture industry, clearly shows the characteristics of insufficient production capacity, huge potential and full power. Finished furniture has a difficult sales situation, but still occupies most of the consumer market. The battle between finished furniture and custom furniture has arrived. I hope that the two will complement each Other in the competition process and jointly promote the sound development of the furniture industry.

High-end furniture dominates hard decoration

High-end furniture consumption has also brought about changes in the renovation process. In the past, people mostly made hard clothes first, then bought furniture. Now they choose furniture first, and then match the style of furniture to harden. Wang Junqing, general manager of St. Franco International Home, said that high-end furniture inspires the designer's inspiration and creativity to create the ideal living space. Furniture is no longer a subordinate to home improvement, but a leader in “making space more valuable”. A designer who specializes in villa projects also said that many owners now choose large-scale or series of high-end furniture, and then decorate according to the color and style of the furniture. The person in charge of the blue morning said that in Beijing, some customers were originally renovated houses, but because of the special preference for FENDI furniture, the hard decoration was specially modified. In this regard, many consumers also said that the purchase of classic furniture can be used for decades, has been out of date, and can even be passed to children, and there will be a new trend in the renovation of three or five years, so generally will first set the furniture, Then choose the decoration. Moreover, the decoration and layout will be centered on furniture, so that the furniture has the final say.

It is precisely because high-end furniture not only determines the hard-wearing but also determines the soft-packing, so the high-end home stores in the city have also appeared to integrate upstream and downstream resources, including the decoration design and soft clothing. The Milan Family International Home Experience Center has three departments: furniture, design, and soft furnishings. When consumers choose furniture, designers can provide hard-wearing and accessories. Park He-rong introduced: "We can also provide factory-made hard-packing. For example, after a villa owner recently selected furniture, the decoration workers only made the floor and wall surface flat, wall panels, doors and windows, floors, etc. are all customized from Milan family. Zhang Yixin, manager of the planning department of Saint-Fran, also introduced that St. Francis has a soft-packing department, and will sign hard-wear designers in the future to provide "one-stop" service for customers who purchase furniture.

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