With the popularity of WeChat and the increasing use of mobile payment, the effects brought by mobile Internet for major businesses have begun to appear, attracting close attention from many well-known e-commerce companies and even traditional industries in China. In the era of WeChat, let netizens regard the brand as a "friend." How to establish a friend-like relationship with netizens and consumers is an important proposition for the operation of enterprises and brands. In 2014, WeChat payment further penetrated into traditional industries such as furniture.
Mobile internet affects life
In 2014, the era of rapid development of mobile Internet came. China has also officially entered the 4G era. The genes of mobile Internet have gradually penetrated into all walks of life, affecting not only the social economic market and various industries, but also the social way and life of people. The way, and even the consumption patterns, have also undergone tremendous changes and influences. Not only has "handheld social" and "portable life", but also "handheld consumption."
Many people today understand that there are three main modes of WeChat payment: QR code scanning payment, WEB scanning payment and public number payment. Taking the QR code scanning payment as an example, the consumer scans the QR code of the product by using the “sweep” in the WeChat, clicks the purchase button in the page, and pops up the secure payment window to pay.
WeChat payment simplifies the way of shopping and facilitates consumers. It only needs to have a mobile phone or a tablet to select and purchase products anytime and anywhere. We can use WeChat to pay a few simple steps to complete the transaction. Mobile terminals represented by WeChat payment The advantages of payment are obvious.
Home business test water WeChat payment
After the emergence of WeChat payment, it triggered the shock of major businesses and the exclamation of consumers. After many companies have tried water, they are still hesitant to wait and see compared to traditional home furnishing companies. Qumei Furniture took the lead, and at the end of April this year, it took the lead in realizing the micro-shopping and micro-payment of mobile phone WeChat. Bringing many of the classic products of Qumei Furniture to the mobile side, and launching exclusive exclusive offers on the WeChat side. Qumei Furniture tested WeChat payment, it can be said that since WeChat officially announced that WeChat payment interface has been fully opened to the certification service number, it is the first well-known brand in the furniture industry in China.
And China's first fully realized user, brand, channel, truly peer-to-peer interaction, shared win-win third-party platform, home discounts, preferential privilege booking (shopping) website - home party, also launched online operations on June 1 . Consumers only need to add the official WeChat of the home party, click on the coupon, grab the privileged menu, you can easily download the favorite brand coupons and enjoy the discount on the brand store.
Not only that, on June 21, Beijing Home Network "Handheld Community" was officially launched. “Handheld Community” is a WeChat service platform covering many aspects such as physical transactions, virtual services, smart butlers, and mutual help exchanges. By adding the official WeChat of Beijing Home Network, we can not only enjoy the exclusive price of many products WeChat, but also download the vouchers of the products, and solve a series of home problems through the “handheld community”.
Mobile era
Marketing needs to take the initiative
The biggest advantage that mobile e-commerce can give is seamless promotion. It is more convenient and faster. It can transmit information to consumers' mobile phones anytime and anywhere, and it is more user-friendly. The most important thing for enterprises and businesses to consider is What kind of service and content can be used to receive the information. Li Yusong, CEO of Beijing Home Network, said that the development direction of the home furnishing industry must be timely and responsive to the shift of consumer lifestyles and consumer behavior. "We have to change from 'home, etc.' to 'home push'. Nowadays, mobile payment is already a huge typhoon. The home industry must follow the wave of mobile payment to become a winner in the market revolution."
However, compared with retail and daily necessities, furniture products are more experiential and after-sales service. These two points determine that the marketing of home businesses on the mobile Internet is not only the marketing of products, but also the concept of home, product display, product visual experience, Product culture, after-sales service introduction and other series of publicity. Interaction can be said to be the best and fastest way for WeChat marketing to gather fans and active users. The flexible use of Qumei furniture includes micro photo frames, micro-atlas, micro-games, micro-cards, micro-topics, etc., which match the personality and psychological creativity of netizens, so that netizens enjoy it. Every time the event design, we must combine the brand concept, taking into account the fun and promotion. Beijing Home Network focuses on building communication between community owners and various life services.
In the era of WeChat, for merchants accessing WeChat payment, the significance of WeChat payment is not only the closed loop of online shopping and offline shopping. It also lies in its integration with WeChat, the largest social account system, to drive business growth.

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