Is “low carbon home” really “low carbon”?

From the Copenhagen conference last winter, to the "two sessions" held this spring, and the hot Shanghai Expo in the summer, the word "low carbon" has become the most popular word in the forum, on various forums, on television, in newspapers. Filled with the word "low carbon". For more information, please stay tuned to http:// Xianghe Furniture City official website

At present, many home furnishing industries have also played a "low-carbon" concept, and timely introduced new technologies and new products such as "low-carbon home" and "low-carbon building materials." This is in the opinion of industry experts, it will undoubtedly play a certain role in promoting the healthy development of the home industry, but in the current situation, businesses can not escape the "low carbon" as a gimmick, taking the opportunity to speculation. Experts said that the development of low-carbon home furnishing industry is the general trend. Only rational thinking about this phenomenon, and taking reasonable measures can better promote the development of the entire industry.

Low carbon is not "low price"

Going to the home improvement building materials market, you can see a lot of home appliances such as tiles, floors, toilets, etc. Some paints, paint products, etc. are all labeled as “low carbon”. A few days ago, when the reporter of China United Business Daily asked a “customer in the building materials market in Beijing” as a customer to ask the salesperson of the store counter for “low-carbon home” products, it was difficult to get a clear answer. After reading the product manual on the spot, the salesperson of the store counter has a smattering of the “low-carbon home” sold, but it is still unclear how the low-carbon materials can save energy.

The reporter of "China United Business Daily" learned from a newly-married friend that in the renovation of the new house, she bought all the "low-carbon homes" higher than the price of ordinary products, but she did not get "energy-saving" during the use. The effect of the row. “Energy-saving toilets don’t save water, 'low-carbon cookers' don’t have less fumes. These low-carbon households don’t feel much practical, but the price is one-fourth higher than ordinary products. In the future, you can’t pursue the so-called low. Carbon fashion is impulsive," the newlywed friend complained. "China United Business Daily" reporter found in many building materials markets that many products with the title of "low carbon" are much higher than similar non-low carbon products.

"Because there is no uniform standard for low-carbon products, 'low-carbon' has become a new means for many manufacturers and stores to promote and raise prices." A home editor of a newspaper in Shandong told the China United Daily News reporter: “The low-carbon standard is undecided, and low-carbon products are already in the first place. This has to be said to be a kind of low-carbon home.”

Difficult to escape speculation

According to an industry insider, the current round of "low carbon" and "environmental protection" products is only a marketing tool for merchants. "Like the E0-class board that was pushed by the merchants in the past, the requirements for technology and craftsmanship are very high. The national standards have not been seen yet. How many people have produced it? At present, many home manufacturers have quick success. Mentality."

The person said: “The products that are energy-saving and environmentally friendly are not necessarily low-carbon products. The real low-carbon products mean that carbon emissions can be minimized in the raw material collection, production, transportation and life cycle. It can be called low-carbon products. Some of them can't be energy-saving and emission-reducing in the production process and are harmful to the environment. Even if the products are low-carbon, they cannot be called low-carbon products."

“The reason why many merchants are eager to put 'low carbon' fashion on their products is because they can increase the value of the products and gain greater benefits.” The above-mentioned home editor revealed to the reporter of China United Business Daily. For example, if the wallpaper is made of petroleum-refined PVC, the energy consumption of the production process itself is very high, while the recycled wallpaper made of plant fiber is relatively low-carbon, but the price of this "low-carbon" wallpaper is better than that of PVC. Prices are generally one-third higher. Another example is the solid wood flooring modified by the old floor to reduce the carbon emissions caused by felling logs. However, when the reclaimed solid wood flooring is re-sold, it is not only sold at the "second-hand price", but will be higher than the average floor price.

It is understandable that merchants advocate low-carbon and practice low-carbon development concepts with practical actions. However, the reality is that many merchants only use the banner of energy-saving to put a “low-carbon” coat on their products. High prices, profiteering, and ultimately hurt consumers and the entire home industry.

Thinking about the road to breakout

Although the environmentally friendly low carbon of the household industry has been popular in foreign developed countries for many years, it is still an emerging concept for the Chinese home furnishing industry. According to industry experts, every nascent product will always face a series of problems caused by lack of standards and weak supervision. Environmentally friendly low-carbon products are no exception. Due to the lack of corresponding standards, many products claim to be low-carbon indicators are often empty talk, and even if there are corresponding standards, such as the national mandatory water-saving energy-saving standards, but because of the lack of corresponding regulatory agencies, how many so-called water-saving energy saving It has become the slogan used by merchants to fool consumers... The resulting phenomena have made it difficult for the entire "low-carbon home" to break through the existing embarrassing situation.

Cao Hongfu, vice president of the China Brand Planning Alliance and director of the Furniture Committee, said in an interview with the media that “low-carbon home” should break through the current embarrassing situation and start from various aspects such as material selection and concept. First of all, to be environmentally friendly, from the selection of raw materials, processing technology improvement, production system management and other aspects, the furniture industry has entered the threshold of low-carbon life; secondly to save energy, the first material of the furniture industry is wood, only From the continuous development of product style development, process improvement, process management and other effective control and conservation, we can contribute to the goal of low-carbon life; finally, we must be innovative.

Cao Hongfu believes that innovation is critical to the development of low-carbon homes. For the innovation of raw materials, enterprises can try to integrate some solid wood with metal, plastic, glass, leather, fiber and other materials to reduce the harvesting cycle of solid wood materials and expand the greening area. In terms of process innovation, enterprises can reduce production cycle and save energy consumption by improving the processing content of processing equipment to improve processing efficiency and per capita output value. At the level of management innovation, enterprises should enhance corporate culture, enhance worker autonomy, enhance product culture, enhance product value, enhance channel services, and enhance customer satisfaction, thereby enhancing the pleasure of product contact and expanding the social value of the brand. This achieves a low-carbon life goal.

For more information, please stay tuned to http:// Xianghe Furniture City official website

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