[Reporter]: First of all, please briefly introduce the characteristics of ASDDEN's products. Baking Tools Set,Cute Baking Set,Baking Cake In Silicone Mold,Silicone Cake Baking Molds Yangjiang Ronghong Houseware Co.,Ltd , https://www.rhhouseware.com
[Cheng Hao]: Ashton is mainly to create medium-priced smoking articles. Because there are many rural renovation projects, we have to adapt to this market demand. The people don't have a lot of money, but the buildings that have been rebuilt in the countryside also need to install smoking articles, so we have developed more mid-priced products. In August of this year, we renewed our contract with Chen Jianbin. In September, we had a month of advertising on CCTV weather forecast, and we will advertise in CCTV and Hunan. We must build a brand that meets the common people, give the people a reassuring, celebrity endorsement, and more practical brands. 
[Reporter]: So the products of Ashlandon are mainly for second- and third-tier cities?
[Cheng Hao]: Yes, we are mainly based on the mid-end route, but we also take care of the high end.
[Reporter]: What new products have been launched this time?
[Cheng Hao]: This time, the Apple series of range hoods were introduced. These hoods have been recognized by many people as soon as they are listed. In fact, the glass hood was listed in China a few years ago. It was very popular with consumers at the beginning because it has a beautiful appearance and is easy to clean. But now many people report that the smoking effect is poor because the smoking area is too small.
Therefore, we have improved the technology of the glass hood so that it not only looks good, but also has good smoking performance. Our apple hood is not only beautiful, but also has a good smoking effect because of the addition of a large smoking hole. Our research philosophy is not only to be good-looking but also practical, and practical to be placed at the forefront, because the people are most concerned about practicality, things that are not practical to buy back are useless, and practical things, people will come back after buying Buy again.
[Reporter]: Just after the Golden Week of the 11th, how is the sales performance of Ashlandon?
[Cheng Hao]: The market sales are not bad. Aston has a self-owned flagship store in Zhongshan Shiqi. The sales in the seventh day of the National Day reached 100,000; the Suning in Beijing also has the Ashlandon water heater, and the sales of 14 stores in the National Day total 30. About 10,000.
[Reporter]: Has this sales increased compared to previous years?
[Cheng Hao]: Yes, our company's sales volume is growing at a rate of 40% to 50% per year.
[Reporter]: Many companies report that due to external factors such as the purchase restriction policy, sales have been reduced, and Aston's sales have risen?
[Cheng Hao]: Since 1999, we have been growing at a rate of 50% almost every year. Therefore, we expect the growth rate to be 50% this year, and the actual growth rate is about 30%. In fact, it is also affected. Sales of many brands like you said have fallen a lot from what was originally expected, and we are only slowing down the growth rate.
[Reporter]: What effect does this exhibition hope to achieve?
[Cheng Hao]: Show our products and show the best products to the Chinese people.
[Reporter]: Ok. Thank you for accepting our interview.
January 06, 2020