If there is still consensus in the industry's forecast for the Chinese furniture market in 2012, then I am afraid it will only be an understanding of the timing of the new round of integrated reshuffle.


One view is that the property market policy is changing day by day, and the constant is the confidence of the state. However, with the introduction of affordable housing and the proportion of renovation of old houses, the furniture industry has achieved rapid development, which runs counter to the sluggish property market and enters the golden age of development. The other considers raw materials, labor and logistics transportation costs. The climb and the high rents in the store have put pressure on the panel furniture industry. However, regardless of the point of view, it is believed that in the current fierce competition, sinking channels, and a lot of variables, the trend of market shuffling and polarization is becoming more and more obvious, and internal power will become the key force to win the competition.


The change in the fine decoration market is an obvious example. With the continuous expansion of residential industrialization, fine decoration has gradually become a trend. It is understood that 73% of the fine-decorated real estate will appear in the first-tier cities next year, and the home furnishing enterprises that are downstream enterprises in the real estate market will face major market changes in the next few years.


The cooperation between home companies and real estate development companies will also become the trend of the times. In the face of the trend of strong decoration, some small and medium-sized enterprises in the home business are also facing the possibility of being rebuilt and shuffled.


How can we be unbeaten in the upcoming tide of integration? Perhaps the top 100 furniture can give some inspiration to the peers.


In terms of channels, the Top 100 International Home Mall has opened a new model that integrates a variety of international brands, furniture and soft-packed one-stop shopping, and all products are sold by top 100 furniture agents. This innovative model is reflected in three aspects: First, it satisfies the one-stop purchase of the customer's overall furniture soft-pack design; secondly, it will be accompanied by a “product passport” for each brand and each series of products. Make sure that every imported product is real material. Third, it innovatively adopts 3D technology and sets up a “five-sided three-dimensional space”. Customers can experience the matching effect of the future home before the decoration.


In terms of design, the strong strength and sufficient talents make the top 100 continue to shine in brand innovation. The top German designers introduced by the Top 100 have turned “Really German” into an actual product, and the cutting-edge design influences the aesthetic taste of consumers. At the same time, the top 100 invests at least 5 million yuan each year for specialized technology research and development. The people who can do this in the industry and those who have the strength to do so can say that it is minimal, which makes the top 100 always in the forefront of product innovation. Leading the trend of industry development.


In terms of quality control, the top 100 furniture production bases have the world's advanced German Haomai furniture production line, high-quality professional and technical personnel, and the selection of high-quality environmentally-friendly raw and auxiliary materials. The company develops from raw material procurement, production process and after-sales service. Complete quality control system and enterprise standards, passed the ISO9001 quality management system certification and ISO14001 environmental management system certification.


The arrival of the Red Sea, where the 2012 domestic furniture brands go, the three-pronged approach of the top 100 furniture should be a good choice.

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