The difference in innovation ability is an important basis for the lining of the wardrobe in the future. The overall wardrobe will determine its position in the future market.


With the maturity of the domestic wardrobe enterprises and the influx of international brands, more overseas brands are eager to try and feel the big cake of this domestic wardrobe. It can be said that the domestic overall wardrobe industry is looking for a way to survive in the cracks. Many domestic companies are easy to invest in blindly, and it is very undesirable to see which project makes money and to rush to do this project. It is easy to invest in the overall wardrobe market. In the fierce competition, the overall wardrobe business culture and innovation and research and development capabilities are not refined. The final overall wardrobe market share is also farther and farther away.


Innovative ability determines the market position of wardrobe enterprises


Innovative ability determines the market position of wardrobe enterprises


The difference in innovation ability is an important basis for the lining of the wardrobe in the future. As an overall wardrobe industry that has experienced a major economic crisis, it will carry out a reshuffle of the survival of the fittest. The overall wardrobe enterprises that will survive will have a broader market space, and a large number of sales gaps. These whole wardrobe enterprises that rely on innovation and research and development will usher in a golden growth period. At the same time, the brand and corporate culture connotation will be more deeply rooted in the hearts of the people, the wardrobe brand is no longer confined to the domestic dominating, but to strengthen its own brand connotation, to the height of the world brand. Therefore, the next decade is the decade of the rise of the Chinese wardrobe brand. This is not an exaggeration.


Culture is the core competitiveness of the overall development of the wardrobe business. This includes commodity culture, communication culture, and terminal culture. In the men's wear market, casual wear and sportswear are saturated, comfortable, noble, sporty, and simple... Various concepts have been exhausted. At this time, the concept of “fashion” is proposed to realize the differentiation of the overall wardrobe merchandise culture.


More importantly, simple plagiarism imitation does not allow companies to enter a virtuous circle of sustainable development. China's overall wardrobe enterprises have always been heavily created and lightly created. This is also the fundamental reason why China has become a big country in the overall wardrobe manufacturing industry. The lack of blindness in the overall wardrobe technology investment and market research and development will be very dangerous in the face of this market opportunity and challenge. Therefore, the emphasis on research and development will be an indispensable part.

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