上海欣旺总经理 康家祥

Kang Xinxiang, general manager of Shanghai Xinwang Wallpaper

Synchronized with dealers, Brewing 2012 became a listed company


[Reporter] I am very happy to be able to interview you here. I just noticed that we had an action that surprised me at this meeting. It is to give our agents, including the excellent partners of the distributors, a gift of one thousand shares. I think this should be a close contact with agents and dealers. I want to know what kind of considerations your company made when doing such an idea. We will not use this as a window for the development of Xinwang wallpaper in the future.


[Kang Jiaxiang] Xinwang should say that in the entire home industry, in fact, you also know that there are so many listed companies, there is no in the wallpaper industry, and none of them. There are only one company listed on the thousands of wallpaper factories around the world. If we are not surprised, we should be the second one next year. We have been brewing for a long time on the market. If you are not surprised, you will become the second one at the beginning of the year.


I think it's more important to let our employees and our good customers feel that we are a family. Together, of course, the dealer he sells Xinwang's products. The first starting point is to consider making some money and having some profits. The Other piece, he can also enjoy the growth of Xinwang, the growth process of so many years of growth.


[Reporter] What do you think about the relationship between agents and manufacturers? This is also the topic we have been discussing in SouFun recently, because we feel that the role of agents or distributors is psychologically significant to the enterprise. How will Xinwang Wallpapers work closely with our distributors?


[Kang Jiaxiang] Xinwang has been developing for so many years. You have seen so many customers just now. Many people have sold Xinwang products for more than ten years. The company has developed for 16 years and many people have sold for 16 years. With the transformation of an era and the transformation of enterprises, it is bound to face some transformational processes. Then our role as a supplier must provide the direction of transformation. Now we are seeing the direction, the first market is paying more and more attention to brands. When the second consumer buys something, in addition to the consideration of cost performance, he also cares about the future service, and some things in the future quality.


Xinwang's dealers are very numerous. There are nearly 10,000 people legally selling Xinwang products nationwide, not to mention a lot of so-called, our jargon is called "string goods." Under such circumstances, I feel that we should choose a group of people with the same business philosophy. He has certainty for the brand and has feelings for Xinwang. Then he has an idea of ​​his own long-term development in the future. Then we will jointly build a brand, this brand is the wallpaper industry, we said that we hope it will be a benchmark. The wallpaper industry I think is not to say that Xinwang must be, but I hope that one or two companies will lead the entire industry forward in the future. When there are several representative companies in this industry, consumers will notice that your industry exists.


[Reporter] You just said that we are also planning to go public. I would like to ask you some opinions on the capital entering our market. Because nowadays, more and more home furnishing companies are on the market, what do you think about the impact of these capital injections on our home market, including the future brand, or all aspects?


[Kang Jiaxiang] I think there are many factors in each company.

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