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Moen Dengbing believes that under the current background of property market regulation, the major enterprises will be heavily deployed in the eleventh season, and Moen will follow up, but the “gold rush†holiday economy is not the only reasonable way, and the choice is the weakest in the market. At the moment, taking marketing measures, in addition to winning sales, it is also able to deeply influence the brand influence, and receive the effects of the combination, and it is possible to gain more.
[Deng Bing] For the development of the brand in the market, we are always actively trying to increase the sales of each channel. For example, last week, the Tianjin market launched a large-scale "bathroom cabinet" theme campaign, and the products have been fully listed in the distribution network. In August, during the lightest season of the market, we made a large-scale marketing campaign, which lasted for one month and achieved a three-fold performance compared with the same period last year. Although this is only a point, it shows that we are paying more and more attention to new development opportunities outside our own product system.
When talking about the prediction of "Golden September and Silver 10", Deng Bing believes that the market situation in 2011 is "tightening", and the main pressure still comes from the property market policy, which is not the power of the enterprise.
To be a brand in the spirit of being a leader
The impact of property market pressure on each brand is “evenly distributedâ€. However, in 2011, Moen achieved double growth in both overseas and domestic markets. The Moen brand, which is the No. 1 seller in the US, ushered in the recovery of overseas markets. Deng Bing pointed out to reporters that Moen has a strong self-regulation ability and performs well in product innovation. Under market pressure, Moen is also focusing on new products and new areas. In April, Moen bathroom cabinet products and “R-corner kitchen basin†were officially released, and then entered the distribution network, which triggered a good market response.
[Deng Bing] Moen's core philosophy is to provide products that meet the consumption power of the people, have quality assurance, and have the background and reputation of the American brand. Like many consumers know about Moen, from the faucet, the sink to the bathroom accessories, including the bathroom cabinets that went on sale in April, are Moen's "fist products." At present, Moen's products have been well covered in all areas of the bathroom and kitchen, providing consumers with both quality assurance and design concepts.
The bathroom faucet is the product that Moen started, and the main category is prestigious in technology. Deng Bing believes that Moen has been using the spirit of "leading to do the brand." Because, "The most important thing in China is the brand, but only those companies that have the foundation, the connotation, and the independent self-development ability can persist for a long time, and the stronger is stronger." Always look at the problem with a short-sighted view. It is not good for the long-term development of the company.
January 13, 2020