On December 26, 2011, the “Channels and Terminals – China Furniture Industry Development Summit Forum and the 5th (2011) China Furniture Industry Annual General Rating List”, which is known as the “Oscar” of the Chinese furniture industry, are in the water side of Suzhou. The hotel was grandly held and nearly a thousand industry elites gathered in Suzhou.

第五届中国家具行业发展高峰论坛现场


The summit forum and the general evaluation list were initiated by the "Furniture Guide", "East China Furniture", "Furniture Mainstream" and Sina.com, and the Assistant Director of the National Information Center Cai Ying, the famous economist Lang Xianping, and the general manager of the Taobao Mall project. Ma Xuejun, Yang Yazhong, president of the China Furniture Sellers Association, Feng Jianhua, president of the Jiangsu Furniture Association, and entrepreneurs from Guangdong, Sichuan and Suzhou, gathered for the first time. As the most influential representative of Huadong Furniture, Hu Weidong, Chairman of Sikexin Home, and Director of the Brand and Director of the Office of the President Li Yun attended the event.


Elite gathering Focus on channel terminal innovation


With the theme of “channels and terminals”, the forum first proposed the “Suzhou Declaration on China's Furniture Industry”. The “Suzhou Declaration” calls for a return to rationality, return to integrity, and advocate innovation in the increasingly deteriorating environment of the furniture industry. In the downturn of the market, there should also be a responsibility to tide over the difficulties and promote harmony and win-win.

The first link, which reflects the industry's first channel and terminal issues, is the TV short film "Phoenix Nirvana", which is the most concerned channel and terminal issue in the industry. It starts from the depth and height of the two aspects, the tradition of the furniture industry. The pros and cons of the circulation model were dissected. After nearly 30 years of development, the Chinese furniture industry has made tremendous changes in both manufacturing processes and brand promotion. But it should not be overlooked that in recent years, the Chinese furniture industry is experiencing the test of two days of ice and fire. On the one hand, the store is expanding rapidly, and on the other hand, it is the dealer's closing tide. Channels and terminals are at the most restless and turbulent stage. In this half-flame, half-ice era of icebergs, the shuffling movement in the Chinese furniture industry has accelerated. In the furniture industry in the stage of change, it will inevitably accelerate the integration of industry resources. Some small-scale or uncompetitive enterprises will inevitably face the end of being merged or shut down. In the face of such a situation, should the ecology of the furniture industry return to a rational balance? How to break through the enterprise and how to deal with it? "Phoenix Nirvana" throws a question.


In the second part, Lang Xianping, Ma Xuejun, Zeng Zhenyu and other experts and scholars used a professional and macro vision to explain in depth how the Chinese furniture industry should change its development ideas to achieve sustainable development in the current economic downturn. When there are many new elements such as industrial real estate, cross-border operations, and cross-border alliances, how will we choose and use the imported concept to set the fire of the industry.


In the third session, in the two round-table dialogues, the organizing committee threw out two new topics: “the integration of channel reform and new business models” and “how furniture companies return to commercial populism”. As the representative of the leading home furnishing enterprises in East China, Hu Weidong, the chairman of Si Ke Xin Home, first warmly welcomed the leaders and peers from afar. He pointed out that furniture companies should seek sustainable development in the face of change, and in the face of turbulent industries and market conditions, they should adjust their status in a timely manner. At the same time, it calls on national brands to be in a state of mind. Brand companies should not be afraid to take responsibility for Chinese local brands, think about the direction and value of their own development, and appeal to the stores to look at the problems from the perspective of dealers. The industry will go through the downturn and meet the bright future. .


At the end of the forum, Yang Yazhong, president of the China Furniture Sellers Association, read the "Suzhou Declaration on China's Furniture Industry" on the spot, and together with Hu Weidong, Rong Weiwei, Luo Jizhen, Zhong Wenhua, You Guozhong and Hu Jingchu for the 5th China Furniture Industry Year. The general rating list was unveiled.

At the "5th (2011) China Furniture Industry Annual General Rating List" award ceremony held in the same period, there were 60 lists of 7 categories and 18 formats.

Si Kexin Home includes "2011 China Furniture Top Ten Sofa Brands", "2011 China Furniture Industry Model Award" "2011 China Top Ten Original Home Brands", Chairman Hu Weidong won the title of "2011 China Furniture Industry Top Ten Entrepreneurs" Li Yun, the director of the brand and director of the president's office, won the “2011 China Furniture Brand Operation Pioneer Award”. Among them, Scoxin Home has been rated as the top ten sofa brand of Chinese furniture for five consecutive years, and it is the brand home enterprise with the most awards and the widest radiation range (including enterprises, products, brands and individuals) in East China.


The person in charge of the general evaluation committee said that as the heavy circulation of Chinese furniture, the circulation industry in Suzhou has always been praised as the industry with the spirit of being the best in the world. The general rating of the list is Suzhou, which is to let the guests enjoy the mature furniture circulation atmosphere. Extensive exchanges. At the same time, it is also the first time in the history of Chinese furniture to realize the gathering of the three major furniture bases of “Guangdong, Sichuan and Su”. Located in Suzhou, the company's headquarters is the most famous overall home furnishing enterprise in East China. It is also deeply responsible for revitalizing the East China home furnishing industry. To this end, Scoxin Home supports the “Eastern China Furniture Industry Base” and “Beiqiao International Furniture Materials Center”, focusing on the cluster development of the home furnishing industry, focusing on the convenient circulation and win-win situation of the furniture industry and upstream and downstream industries, and actively developing the industry. . The “Oscar” of the shining furniture industry is an honor, and it is an important beginning for the next stage of hard work and success.

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